{"id":2595,"date":"2018-08-07T11:39:46","date_gmt":"2018-08-07T11:39:46","guid":{"rendered":"https:\/\/medianeeds.es\/?p=2595"},"modified":"2018-08-31T08:49:14","modified_gmt":"2018-08-31T08:49:14","slug":"final-dels-hashtags","status":"publish","type":"post","link":"https:\/\/medianeeds.es\/es\/final-dels-hashtags\/","title":{"rendered":"El final de los hashtags?"},"content":{"rendered":"

Uno de los principios fundamentales para hacer comunicaci\u00f3n y marketing en la actualidad es la de hacer las cosas simples a causa de la preponderancia de las redes sociales. En esta direcci\u00f3n se crearon los hashtags<\/em>: llevar cualquier tipo de conversaci\u00f3n entre distintos clientes potenciales en el entorno de Internet. As\u00ed, era y es habitual ver en la mayor\u00eda de espacios publicitarios de cualquier plataforma, un espacio reservado a colocar una etiqueta que relacione el anuncio en cuesti\u00f3n con su campa\u00f1a correspondiente.<\/p>\n

Pero siguen siendo necesarios los\u00a0hashtags<\/em>? En redes como Twitter siguen teniendo una utilidad porque ayudan a agrupar temas y a confeccionar utilidades como los\u00a0trending topics<\/em>. Tambi\u00e9n siguen funcionando a Instagram de manera que permiten vincular contenidos relacionados a trav\u00e9s de una fotograf\u00eda pero, en cambio, a Facebook no han terminado de cuajar a pesar de que la misma marca los potenci\u00f3.<\/p>\n

Nuevos estudios como los realizados por la empresa\u00a0iSpot.tv exponen que aunque las empresas continuan utilizando masivamente herramientas para transportar los clientes de la televisi\u00f3n hacia las p\u00e1ginas web, cada vez se utilizan menos los\u00a0hashtags<\/em>. As\u00ed, mientras el 2014 las cifras de inversi\u00f3n que iban con la intenci\u00f3n de redirigir los usuarios a las respectivas webs eran de\u00a01.400 millones de d\u00f3lares al mes, las \u00faltimas cifras publicadas el pasado 2017 explican que ya se destinan 3.000 millones de d\u00f3lares al mes para este tipo de operaciones. Esto pasa porque las marcas han invertido en la mejora de sus p\u00e1ginas webs corporativas y adem\u00e1s les permite redirigir una conversaci\u00f3n hacia un sitio que ellos controlan completamente.<\/p>\n

M\u00e1s que un cambio de moda, la eliminaci\u00f3n del\u00a0hashtag\u00a0<\/em>demuestra un cambio interno a nivel de mercado. A d\u00eda de hoy, las marcas son m\u00e1s h\u00e1biles para llevar los clientes hacia donde ellas quieren. Eso les ha permitido dejar atr\u00e1s unas campa\u00f1as que finalmente eran muy complicadas, ya que no hac\u00edan m\u00e1s que potenciar la creaci\u00f3n de conversaciones y m\u00e1s conversaciones que escapaban del control de la empresa.<\/p>\n","protected":false},"excerpt":{"rendered":"

Uno de los principios fundamentales para hacer comunicaci\u00f3n y marketing en la actualidad es la de hacer las cosas simples a causa de la preponderancia de las redes sociales. En esta direcci\u00f3n se crearon los hashtags: llevar cualquier tipo de conversaci\u00f3n entre distintos clientes potenciales en el entorno de Internet. As\u00ed, era y es habitual […]<\/p>\n","protected":false},"author":1,"featured_media":10501,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[252,279],"tags":[44,70],"class_list":["post-2595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-redes-sociales-3","tag-facebook","tag-hashtags"],"yoast_head":"\nEl final de los hashtags? - Marketing Reus | Media Needs Reus<\/title>\n<meta name=\"description\" content=\"Siguen siendo necesarios los\u00a0hashtags? En redes como Twitter siguen teniendo una utilidad porque ayudan a agrupar temas y a confeccionar utilidades como los\u00a0trending topics. 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