{"id":2314,"date":"2016-10-05T09:06:14","date_gmt":"2016-10-05T09:06:14","guid":{"rendered":"https:\/\/medianeeds.es\/es\/?p=2314"},"modified":"2018-08-31T09:15:55","modified_gmt":"2018-08-31T09:15:55","slug":"street-marketing-ikea-llega-croacia","status":"publish","type":"post","link":"https:\/\/medianeeds.es\/es\/street-marketing-ikea-llega-croacia\/","title":{"rendered":"El Street Marketing de IKEA llega a Croacia"},"content":{"rendered":"<h3>La marca sueca IKEA ha hecho una vez m\u00e1s uso del llamado Street Marketing.<\/h3>\n<p>Esta modalidad de marketing va relacionada con acciones espec\u00edficas que se dan, sobre todo, en grandes superficies. El objetivo del Street Marketing no es otro que conseguir que un mayor n\u00famero de personas sean espectadoras de este tipo de comunicaci\u00f3n. En este caso, el objeto comunicativo ha sido el cat\u00e1logo.<\/p>\n<p>El cl\u00e1sico y esperado cat\u00e1logo de IKEA ha llegado a Croacia con un tama\u00f1o superior al normal y de una manera muy original. Original porque su tama\u00f1o es el real. De este modo, todo aquel que pase por all\u00ed tiene la opci\u00f3n de probar sus productos introduci\u00e9ndose, literalmente, en sus hojas.<\/p>\n<p>\u00c9sta no es la primera vez que IKEA hace uso del Street Marketing. Aqu\u00ed en Catalu\u00f1a ya se hizo con la \u00faltima apertura de un almac\u00e9n en Sabadell. En ese caso, la campa\u00f1a de marketing consisti\u00f3 con la construcci\u00f3n de una casa de madera que se instaur\u00f3 en el centro de la ciudad. All\u00ed dos empleados repartieron vales de descuento para poder gastarlos en la nueva tienda.<\/p>\n<p><a href=\"https:\/\/medianeeds.es\/\/wp-content\/uploads\/2016\/10\/ikea-catalogo-gigante-5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1717\" src=\"https:\/\/medianeeds.es\/\/wp-content\/uploads\/2016\/10\/ikea-catalogo-gigante-5.jpg\" alt=\"street marketing\" width=\"400\" height=\"372\" \/><\/a><\/p>\n<p>Pero el Street Marketing no termina en la calle. En la actualidad las redes sociales est\u00e1n muy presentes en todas las campa\u00f1as de publicidad y permiten que mucha m\u00e1s gente se entere. De hecho, la acci\u00f3n que se hizo en Sabadell caus\u00f3 un impacto de 240.000 personas en la red en muy poco tiempo.<\/p>\n<p>De esta forma, IKEA ha ido un paso m\u00e1s all\u00e1 de la simple publicaci\u00f3n impresa. Ha dado la posibilidad de entrar dentro de las hojas de su famoso cat\u00e1logo, as\u00ed como tambi\u00e9n de probar los nuevos muebles de la temporada in situ. Un tipo de comunicaci\u00f3n muy visual y que intenta hacer part\u00edcipe a la gente de este tipo de mensaje.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca sueca IKEA ha hecho una vez m\u00e1s uso del llamado Street Marketing. Esta modalidad de marketing va relacionada con acciones espec\u00edficas que se dan, sobre todo, en grandes superficies. El objetivo del Street Marketing no es otro que conseguir que un mayor n\u00famero de personas sean espectadoras de este tipo de comunicaci\u00f3n. En [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2315,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[280,252],"tags":[224,225,223],"class_list":["post-2314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-noticias","tag-croacia","tag-ikea","tag-street-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>street marketing<\/title>\n<meta name=\"description\" content=\"street marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/medianeeds.es\/es\/street-marketing-ikea-llega-croacia\/\" \/>\n<meta property=\"og:locale\" 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