{"id":2306,"date":"2014-06-17T08:36:28","date_gmt":"2014-06-17T08:36:28","guid":{"rendered":"https:\/\/medianeeds.es\/es\/?p=2306"},"modified":"2018-08-31T09:31:42","modified_gmt":"2018-08-31T09:31:42","slug":"marketing-online-una-3-pymes-se-equivoca","status":"publish","type":"post","link":"https:\/\/medianeeds.es\/es\/marketing-online-una-3-pymes-se-equivoca\/","title":{"rendered":"Marketing online: Una de cada 3 Pymes se equivoca"},"content":{"rendered":"<p><strong>Seg\u00fan una encuesta de Yougov, muchas empresas realizan su propia gesti\u00f3n de marketing en la red<\/strong><\/p>\n<p>Est\u00e1 claro que Internet multiplica la difusi\u00f3n de los mensajes de las Pymes, pero no el simple hecho de activar una estrategia de marketing online los resultados ser\u00e1n siempre positivos, sobre todo si son las mismas empresas las que lo llevan a cabo.<br \/>\n1 de cada 3 pymes decide gestionar su marketing online, seg\u00fan una encuesta de Yougov realizada entre 500 peque\u00f1as y medias empresas. Entre ellas, el 39% tambi\u00e9n se ha lanzado a la aventura de crearse su propia p\u00e1gina web.<br \/>\nEste dato demuestra la voluntad de crecer de las Pymes, pero un desconocimiento absoluto del riesgo que toman.<\/p>\n<p><strong>La planificaci\u00f3n y buena ejecuci\u00f3n de una estrategia es clave<\/strong><\/p>\n<p>Del mismo modo que acudimos al mec\u00e1nico para arreglar el coche o llamamos a un cerrajero para arreglar una cerradura, el marketing online debe ser planificado y ejecutado por un profesional en la materia. Tener un perfil de Facebook no te convierte en community manager. Muchas empresas pueden tener conciencia de ello y encargarse de su propia estrategia online y 2.0, y posiblemente les salga bien. Pero este resultado no es lo habitual.<\/p>\n<p>Es cierto que la inversi\u00f3n necesaria para ejecutar una estrategia online es menor que la que se necesita para lanzar una campa\u00f1a en los medios convencionales, pero lanzarse al mundo 2.0 sin ning\u00fan respaldo econ\u00f3mico o profesional puede ser el mayor error que hayas cometido. Es como lanzarse a una piscina sin agua. Las redes sociales son gratis, pero gestionarlas de forma correcta ya no tanto, e incluso puede perjudicar a tu imagen como organizaci\u00f3n.<\/p>\n<p><strong>El marketing online puede aportar muchos beneficios<\/strong><\/p>\n<p>Hay muchos mecanismos, herramientas y plataformas que pueden mejorar sustancialmente tu rendimiento y beneficios a trav\u00e9s del marketing online. En este sentido, los empresarios deben confiar en profesionales de la comunicaci\u00f3n y publicidad para desarrollar esta labor.<\/p>\n<p>Para ello siempre ser\u00e1 necesario que el agente externo se empape de todo el significado e ideas de tu negocio, tu voluntad de cooperar en las estrategias mediante promociones interesantes para el cliente y sobre todo, la imagen que quieres mostrar al mundo.<\/p>\n<p>En este sentido, est\u00e1 bien que muchas organizaciones quieran tomar las riendas de la situaci\u00f3n e intentar sumarse a Internet en busca de mejorar. \u201cRenovarse o morir\u201d, se suele decir. Pero no a cualquier precio, sino que siempre hay que hacerlo con mucha conciencia. Si tu voluntad es la de mejorar, no lo eches todo a perder. M\u00e1s vale prevenir que curar, ya que el mundo 2.0 puede magnificar cada uno de tus errores. Por ello, conf\u00eda siempre en profesionales en la materia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan una encuesta de Yougov, muchas empresas realizan su propia gesti\u00f3n de marketing en la red Est\u00e1 claro que Internet multiplica la difusi\u00f3n de los mensajes de las Pymes, pero no el simple hecho de activar una estrategia de marketing online los resultados ser\u00e1n siempre positivos, sobre todo si son las mismas empresas las que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2153,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[280,252],"tags":[60,38],"class_list":["post-2306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-noticias","tag-marketing","tag-pymes"],"yoast_head":"<!-- This site is optimized with 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