{"id":2298,"date":"2015-01-29T08:27:49","date_gmt":"2015-01-29T08:27:49","guid":{"rendered":"https:\/\/medianeeds.es\/es\/?p=2298"},"modified":"2018-08-31T09:28:07","modified_gmt":"2018-08-31T09:28:07","slug":"la-identidad-corporativa-como-herramienta-de-posicionamiento","status":"publish","type":"post","link":"https:\/\/medianeeds.es\/es\/la-identidad-corporativa-como-herramienta-de-posicionamiento\/","title":{"rendered":"La identidad corporativa como herramienta de posicionamiento"},"content":{"rendered":"<p>La<strong> identidad corporativa<\/strong> refleja las caracter\u00edsticas y los valores que definen la personalidad de la empresa, a trav\u00e9s de la representaci\u00f3n visual con la que pretende <strong>posicionarse<\/strong> en la mente de los clientes.<\/p>\n<p>Aunque las entidades cuentan con aspectos intangibles como su misi\u00f3n, visi\u00f3n y filosof\u00eda, con los que se basan, las entidades necesitan una manifestaci\u00f3n f\u00edsica de la marca. Es decir, una <strong>tipograf\u00eda concreta<\/strong>, unos <strong>colores corporativos<\/strong>, unos <strong>elementos gr\u00e1ficos<\/strong> que refuercen la<strong> marca<\/strong>, e incluso la<strong> p\u00e1gina web<\/strong> y su <strong>dise\u00f1o<\/strong>. Con todo estos factores, podremos crear una homogeneidad en toda la organizaci\u00f3n que resulte f\u00e1cilmente reconocida. Y por lo tanto, crear una imagen corporativa que se transmita al exterior y que represente fielmente los principios y valores que la empresa quiere difundir.<\/p>\n<p>Tener una buena identidad corporativa supone un gran n\u00famero de <strong>ventajas<\/strong><\/p>\n<p>&#8211; Crear un valor agregado para que los clientes capten lo mejor de nosotros.<br \/>\n&#8211; La identidad corporativa con todos sus elementos permiten a la entidad crear valores en torno a la marca.<br \/>\n&#8211; Transmitir profesionalidad y seriedad.<br \/>\n&#8211; Ser una entidad reconocida f\u00e1cilmente y recordada por los clientes.<br \/>\n&#8211; Distinguir de la competencia o de otras empresas.<br \/>\n&#8211; Dotar a la entidad de notoriedad y prestigio.<br \/>\n&#8211; Impulsar nuevos productos y servicios.<br \/>\n&#8211; Asociar la identidad con aspectos positivos, generando opini\u00f3n p\u00fablica favorable.<br \/>\n&#8211; Elemento distintivo para crear promoci\u00f3n de la marca y todo tipo de merchandising.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La identidad corporativa refleja las caracter\u00edsticas y los valores que definen la personalidad de la empresa, a trav\u00e9s de la representaci\u00f3n visual con la que pretende posicionarse en la mente de los clientes. Aunque las entidades cuentan con aspectos intangibles como su misi\u00f3n, visi\u00f3n y filosof\u00eda, con los que se basan, las entidades necesitan una [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2299,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[252],"tags":[204,48],"class_list":["post-2298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-diseno-grafico","tag-identidad-corporativa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Identidad corporativa | Dise\u00f1o gr\u00e1fico Reus | Media Needs<\/title>\n<meta name=\"description\" content=\"Dise\u00f1o gr\u00e1fico Reus | Identidad corporativa | La identidad corporativa refleja los valores que definen la personalidad de la empresa | Media Needs Reus\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/medianeeds.es\/es\/la-identidad-corporativa-como-herramienta-de-posicionamiento\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Identidad corporativa | Dise\u00f1o gr\u00e1fico Reus | Media Needs\" \/>\n<meta property=\"og:description\" content=\"Dise\u00f1o gr\u00e1fico Reus | Identidad corporativa | La identidad corporativa refleja los valores que definen la personalidad de la empresa | Media Needs Reus\" \/>\n<meta property=\"og:url\" content=\"https:\/\/medianeeds.es\/es\/la-identidad-corporativa-como-herramienta-de-posicionamiento\/\" \/>\n<meta property=\"og:site_name\" content=\"M\u00e0rketing Reus | Media Needs Reus | Ag\u00e8ncia de publicitat Reus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/medianeeds.es\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-01-29T08:27:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-31T09:28:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/medianeeds.es\/wp-content\/uploads\/2024\/05\/young-female-logo-designer-working-graphic-tablet.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Medianeeds\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Medianeeds\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/medianeeds.es\\\/es\\\/la-identidad-corporativa-como-herramienta-de-posicionamiento\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/medianeeds.es\\\/es\\\/la-identidad-corporativa-como-herramienta-de-posicionamiento\\\/\"},\"author\":{\"name\":\"Medianeeds\",\"@id\":\"https:\\\/\\\/medianeeds.es\\\/#\\\/schema\\\/person\\\/6a6f2f17f283df3eeb0946feebd2af79\"},\"headline\":\"La identidad corporativa como herramienta de posicionamiento\",\"datePublished\":\"2015-01-29T08:27:49+00:00\",\"dateModified\":\"2018-08-31T09:28:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/medianeeds.es\\\/es\\\/la-identidad-corporativa-como-herramienta-de-posicionamiento\\\/\"},\"wordCount\":260,\"publisher\":{\"@id\":\"https:\\\/\\\/medianeeds.es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/medianeeds.es\\\/es\\\/la-identidad-corporativa-como-herramienta-de-posicionamiento\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"Dise\u00f1o gr\u00e1fico\",\"identidad corporativa\"],\"articleSection\":[\"Noticias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/medianeeds.es\\\/es\\\/la-identidad-corporativa-como-herramienta-de-posicionamiento\\\/\",\"url\":\"https:\\\/\\\/medianeeds.es\\\/es\\\/la-identidad-corporativa-como-herramienta-de-posicionamiento\\\/\",\"name\":\"Identidad corporativa | Dise\u00f1o gr\u00e1fico Reus | Media Needs\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/medianeeds.es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/medianeeds.es\\\/es\\\/la-identidad-corporativa-como-herramienta-de-posicionamiento\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/medianeeds.es\\\/es\\\/la-identidad-corporativa-como-herramienta-de-posicionamiento\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2015-01-29T08:27:49+00:00\",\"dateModified\":\"2018-08-31T09:28:07+00:00\",\"description\":\"Dise\u00f1o gr\u00e1fico Reus | Identidad corporativa | La identidad corporativa refleja los valores que definen la personalidad de la empresa | Media Needs Reus\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/medianeeds.es\\\/es\\\/la-identidad-corporativa-como-herramienta-de-posicionamiento\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/medianeeds.es\\\/es\\\/la-identidad-corporativa-como-herramienta-de-posicionamiento\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/medianeeds.es\\\/es\\\/la-identidad-corporativa-como-herramienta-de-posicionamiento\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/medianeeds.es\\\/es\\\/la-identidad-corporativa-como-herramienta-de-posicionamiento\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/medianeeds.es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La identidad corporativa como herramienta de posicionamiento\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/medianeeds.es\\\/#website\",\"url\":\"https:\\\/\\\/medianeeds.es\\\/\",\"name\":\"M\u00e0rketing Reus | Media Needs Reus | Ag\u00e8ncia de publicitat Reus\",\"description\":\"MediaNeeds \u00e9s una empresa especialitzada en serveis integrals de publicitat, m\u00e0rqueting on-line i community manager a Reus, Tarragona\",\"publisher\":{\"@id\":\"https:\\\/\\\/medianeeds.es\\\/#organization\"},\"alternateName\":\"Media Needs\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/medianeeds.es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/medianeeds.es\\\/#organization\",\"name\":\"M\u00e0rketing Reus | Media Needs Reus | Ag\u00e8ncia de publicitat Reus\",\"alternateName\":\"Media Needs\",\"url\":\"https:\\\/\\\/medianeeds.es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/medianeeds.es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/medianeeds.es\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/COLOR_Mesa-de-trabajo-1-copia.png\",\"contentUrl\":\"https:\\\/\\\/medianeeds.es\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/COLOR_Mesa-de-trabajo-1-copia.png\",\"width\":470,\"height\":226,\"caption\":\"M\u00e0rketing Reus | Media Needs Reus | Ag\u00e8ncia de publicitat Reus\"},\"image\":{\"@id\":\"https:\\\/\\\/medianeeds.es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/medianeeds.es\\\/\",\"https:\\\/\\\/x.com\\\/media_needs\",\"https:\\\/\\\/www.instagram.com\\\/medianeeds\\\/?hl=es\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/medianeeds.es\\\/#\\\/schema\\\/person\\\/6a6f2f17f283df3eeb0946feebd2af79\",\"name\":\"Medianeeds\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/442251953f111b43a4668103c7b7c09aa35690e525473fb0bb9db0681ee9c0c3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/442251953f111b43a4668103c7b7c09aa35690e525473fb0bb9db0681ee9c0c3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/442251953f111b43a4668103c7b7c09aa35690e525473fb0bb9db0681ee9c0c3?s=96&d=mm&r=g\",\"caption\":\"Medianeeds\"},\"url\":\"https:\\\/\\\/medianeeds.es\\\/es\\\/author\\\/medianeeds\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Identidad corporativa | Dise\u00f1o gr\u00e1fico Reus | Media Needs","description":"Dise\u00f1o gr\u00e1fico Reus | Identidad corporativa | La identidad corporativa refleja los valores que definen la personalidad de la empresa | Media Needs Reus","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/medianeeds.es\/es\/la-identidad-corporativa-como-herramienta-de-posicionamiento\/","og_locale":"es_ES","og_type":"article","og_title":"Identidad corporativa | Dise\u00f1o gr\u00e1fico Reus | Media Needs","og_description":"Dise\u00f1o gr\u00e1fico Reus | Identidad corporativa | La identidad corporativa refleja los valores que definen la personalidad de la empresa | Media Needs Reus","og_url":"https:\/\/medianeeds.es\/es\/la-identidad-corporativa-como-herramienta-de-posicionamiento\/","og_site_name":"M\u00e0rketing Reus | Media Needs Reus | Ag\u00e8ncia de publicitat Reus","article_publisher":"https:\/\/www.facebook.com\/medianeeds.es\/","article_published_time":"2015-01-29T08:27:49+00:00","article_modified_time":"2018-08-31T09:28:07+00:00","og_image":[{"width":1500,"height":1000,"url":"https:\/\/medianeeds.es\/wp-content\/uploads\/2024\/05\/young-female-logo-designer-working-graphic-tablet.jpg","type":"image\/jpeg"}],"author":"Medianeeds","twitter_misc":{"Escrito por":"Medianeeds","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/medianeeds.es\/es\/la-identidad-corporativa-como-herramienta-de-posicionamiento\/#article","isPartOf":{"@id":"https:\/\/medianeeds.es\/es\/la-identidad-corporativa-como-herramienta-de-posicionamiento\/"},"author":{"name":"Medianeeds","@id":"https:\/\/medianeeds.es\/#\/schema\/person\/6a6f2f17f283df3eeb0946feebd2af79"},"headline":"La identidad corporativa como herramienta de posicionamiento","datePublished":"2015-01-29T08:27:49+00:00","dateModified":"2018-08-31T09:28:07+00:00","mainEntityOfPage":{"@id":"https:\/\/medianeeds.es\/es\/la-identidad-corporativa-como-herramienta-de-posicionamiento\/"},"wordCount":260,"publisher":{"@id":"https:\/\/medianeeds.es\/#organization"},"image":{"@id":"https:\/\/medianeeds.es\/es\/la-identidad-corporativa-como-herramienta-de-posicionamiento\/#primaryimage"},"thumbnailUrl":"","keywords":["Dise\u00f1o gr\u00e1fico","identidad corporativa"],"articleSection":["Noticias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/medianeeds.es\/es\/la-identidad-corporativa-como-herramienta-de-posicionamiento\/","url":"https:\/\/medianeeds.es\/es\/la-identidad-corporativa-como-herramienta-de-posicionamiento\/","name":"Identidad corporativa | Dise\u00f1o gr\u00e1fico Reus | Media Needs","isPartOf":{"@id":"https:\/\/medianeeds.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/medianeeds.es\/es\/la-identidad-corporativa-como-herramienta-de-posicionamiento\/#primaryimage"},"image":{"@id":"https:\/\/medianeeds.es\/es\/la-identidad-corporativa-como-herramienta-de-posicionamiento\/#primaryimage"},"thumbnailUrl":"","datePublished":"2015-01-29T08:27:49+00:00","dateModified":"2018-08-31T09:28:07+00:00","description":"Dise\u00f1o gr\u00e1fico Reus | Identidad corporativa | La identidad corporativa refleja los valores que definen la personalidad de la empresa | Media Needs Reus","breadcrumb":{"@id":"https:\/\/medianeeds.es\/es\/la-identidad-corporativa-como-herramienta-de-posicionamiento\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/medianeeds.es\/es\/la-identidad-corporativa-como-herramienta-de-posicionamiento\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/medianeeds.es\/es\/la-identidad-corporativa-como-herramienta-de-posicionamiento\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/medianeeds.es\/es\/la-identidad-corporativa-como-herramienta-de-posicionamiento\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/medianeeds.es\/"},{"@type":"ListItem","position":2,"name":"La identidad corporativa como herramienta de posicionamiento"}]},{"@type":"WebSite","@id":"https:\/\/medianeeds.es\/#website","url":"https:\/\/medianeeds.es\/","name":"M\u00e0rketing Reus | Media Needs Reus | Ag\u00e8ncia de publicitat Reus","description":"MediaNeeds \u00e9s una empresa especialitzada en serveis integrals de publicitat, m\u00e0rqueting on-line i community manager a Reus, Tarragona","publisher":{"@id":"https:\/\/medianeeds.es\/#organization"},"alternateName":"Media Needs","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/medianeeds.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/medianeeds.es\/#organization","name":"M\u00e0rketing Reus | Media Needs Reus | Ag\u00e8ncia de publicitat Reus","alternateName":"Media Needs","url":"https:\/\/medianeeds.es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/medianeeds.es\/#\/schema\/logo\/image\/","url":"https:\/\/medianeeds.es\/wp-content\/uploads\/2024\/06\/COLOR_Mesa-de-trabajo-1-copia.png","contentUrl":"https:\/\/medianeeds.es\/wp-content\/uploads\/2024\/06\/COLOR_Mesa-de-trabajo-1-copia.png","width":470,"height":226,"caption":"M\u00e0rketing Reus | Media Needs Reus | Ag\u00e8ncia de publicitat Reus"},"image":{"@id":"https:\/\/medianeeds.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/medianeeds.es\/","https:\/\/x.com\/media_needs","https:\/\/www.instagram.com\/medianeeds\/?hl=es"]},{"@type":"Person","@id":"https:\/\/medianeeds.es\/#\/schema\/person\/6a6f2f17f283df3eeb0946feebd2af79","name":"Medianeeds","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/442251953f111b43a4668103c7b7c09aa35690e525473fb0bb9db0681ee9c0c3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/442251953f111b43a4668103c7b7c09aa35690e525473fb0bb9db0681ee9c0c3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/442251953f111b43a4668103c7b7c09aa35690e525473fb0bb9db0681ee9c0c3?s=96&d=mm&r=g","caption":"Medianeeds"},"url":"https:\/\/medianeeds.es\/es\/author\/medianeeds\/"}]}},"_links":{"self":[{"href":"https:\/\/medianeeds.es\/es\/wp-json\/wp\/v2\/posts\/2298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medianeeds.es\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medianeeds.es\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medianeeds.es\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/medianeeds.es\/es\/wp-json\/wp\/v2\/comments?post=2298"}],"version-history":[{"count":1,"href":"https:\/\/medianeeds.es\/es\/wp-json\/wp\/v2\/posts\/2298\/revisions"}],"predecessor-version":[{"id":10458,"href":"https:\/\/medianeeds.es\/es\/wp-json\/wp\/v2\/posts\/2298\/revisions\/10458"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medianeeds.es\/es\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/medianeeds.es\/es\/wp-json\/wp\/v2\/media?parent=2298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medianeeds.es\/es\/wp-json\/wp\/v2\/categories?post=2298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medianeeds.es\/es\/wp-json\/wp\/v2\/tags?post=2298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}