{"id":2207,"date":"2015-04-29T10:24:10","date_gmt":"2015-04-29T10:24:10","guid":{"rendered":"https:\/\/medianeeds.es\/es\/?p=2207"},"modified":"2018-08-31T09:21:33","modified_gmt":"2018-08-31T09:21:33","slug":"que-es-el-inbound-marketing","status":"publish","type":"post","link":"https:\/\/medianeeds.es\/es\/que-es-el-inbound-marketing\/","title":{"rendered":"\u00bfQu\u00e9 es el Inbound Marketing?"},"content":{"rendered":"<p>El <strong>Inbound Marketing<\/strong> es un t\u00e9rmino del que hoy en d\u00eda todo el mundo viene hablando pero, muy poca gente sabe con exactitud a qu\u00e9 hace referencia esta metodolog\u00eda. Empezaremos defini\u00e9ndolo para m\u00e1s adelante profundizar en sus aspectos m\u00e1s relevantes.<\/p>\n<p>Cuando hablamos de <strong>Inbound Marketing<\/strong> hacemos referencia a un conjunto de t\u00e9cnicas que lo que tratan es de captar el cliente a trav\u00e9s de diferentes acciones de marketing digital como por ejemplo la presencia en las <strong>redes sociales<\/strong>, el <strong>SEO<\/strong>, el <strong>marketing de contenidos<\/strong> o la <strong>anal\u00edtica<\/strong>. Es conocido como el <strong>marketing de atracci\u00f3n y se centra en las personas<\/strong>.<\/p>\n<p><a href=\"https:\/\/medianeeds.es\/\/wp-content\/uploads\/2015\/04\/inbound-marketing.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-743\" src=\"https:\/\/medianeeds.es\/\/wp-content\/uploads\/2015\/04\/inbound-marketing.png\" alt=\"inbound-marketing\" width=\"1011\" height=\"536\" \/><\/a><\/p>\n<p>A continuaci\u00f3n detallaremos las acciones del Inbound Marketing:<strong>\u00a0<\/strong><\/p>\n<p><strong>1) Atracci\u00f3n<\/strong><\/p>\n<p>Lo que pretendemos no es atraer cualquier tipo de tr\u00e1fico, pretendemos atraer personas para conseguir leads.\u00a0 Nuestro cliente ideal ser\u00e1 el que conocemos como buyer persona. Es importante conocer nuestro buyer persona, entenderle mejor y ofrecerle el contenido que est\u00e1 buscando. Las herramientas m\u00e1s destacadas para atraer tr\u00e1fico de los usuarios correctos son: El blogging, el SEO, nuestra misma p\u00e1gina web o las redes sociales en las que tenemos presencia.<strong>\u00a0<\/strong><\/p>\n<p><strong>2) Convertir<\/strong><\/p>\n<p>Una vez ya hemos atra\u00eddo a los usuarios lo que ahora necesitamos es que estos se conviertan en leads, para ello deberemos realizar las acciones adecuadas. Una de los principales intereses que debemos de tener es recoger informaci\u00f3n de contacto, al menos un email.<\/p>\n<p>Para que el usuario nos brinde esta informaci\u00f3n tan valorada, debemos ofrecerle algo a cambio, esto puede ser un libro electr\u00f3nico, un video tutorial, es decir alg\u00fan tipo de contenido que sea relevante para \u00e9l. Alguna de las herramientas de las que disponemos para convertir los visitantes en leas son: los formularios, las llamadas a la acci\u00f3n o las p\u00e1ginas de aterrizaje.<\/p>\n<p><strong>3) Cerrar<\/strong><\/p>\n<p>Si ya hemos atra\u00eddo a los visitantes y los hemos convertido en leads, lo estamos haciendo bien. Pero ahora nos queda que se conviertan en clientes, es decir cerrar el proceso, como por ejemplo cerrar una venta. Para ello podemos utilizar CRM, el email (newletters) o la automatizaci\u00f3n del marketing (mediante las t\u00e9cnicas del <strong>lead scoring<\/strong> y el <strong>lead nurturing<\/strong>, a las que dedicaremos otro art\u00edculo).<\/p>\n<p><strong>4) Deleitar<\/strong><\/p>\n<p>El hecho de que ya hayamos conseguido un lead, cerrar una venta, no significa que no tengamos que olvidar de los usuarios. Debemos de mantenerlos \u201cenamorados\u201d en todo momento y que se conviertan en promotores de nuestra empresa o marca. Para ello utilizaremos la monitorizaci\u00f3n, cupones de descuento, promociones especiales y por supuesto ofreci\u00e9ndolo en todo momento nuevo contenido.<\/p>\n<p>En conclusi\u00f3n el <strong>Inbound Marketing<\/strong> es el marketing centrado en las personas, trata de entender y conocer al usuario y ayudarlo, intentando que pase el mayor tiempo posible con nosotros.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Inbound Marketing es un t\u00e9rmino del que hoy en d\u00eda todo el mundo viene hablando pero, muy poca gente sabe con exactitud a qu\u00e9 hace referencia esta metodolog\u00eda. Empezaremos defini\u00e9ndolo para m\u00e1s adelante profundizar en sus aspectos m\u00e1s relevantes. Cuando hablamos de Inbound Marketing hacemos referencia a un conjunto de t\u00e9cnicas que lo que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2214,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[252],"tags":[201],"class_list":["post-2207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-inbound-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e9 es el Inbound Marketing | Media Needs<\/title>\n<meta name=\"description\" content=\"Cuando hablamos de Inbound Marketing hacemos referencia a un conjunto de t\u00e9cnicas que tratan de captar el cliente a trav\u00e9s de acciones de marketing digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/medianeeds.es\/es\/que-es-el-inbound-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 es el Inbound Marketing | Media Needs\" \/>\n<meta property=\"og:description\" content=\"Cuando hablamos de Inbound Marketing hacemos referencia a un conjunto de t\u00e9cnicas que tratan de captar el cliente a trav\u00e9s de acciones de marketing digital.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/medianeeds.es\/es\/que-es-el-inbound-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"M\u00e0rketing Reus | Media Needs Reus | Ag\u00e8ncia de publicitat Reus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/medianeeds.es\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-04-29T10:24:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-31T09:21:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/medianeeds.es\/wp-content\/uploads\/2024\/05\/young-female-logo-designer-working-graphic-tablet.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Medianeeds\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Medianeeds\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/medianeeds.es\\\/es\\\/que-es-el-inbound-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/medianeeds.es\\\/es\\\/que-es-el-inbound-marketing\\\/\"},\"author\":{\"name\":\"Medianeeds\",\"@id\":\"https:\\\/\\\/medianeeds.es\\\/#\\\/schema\\\/person\\\/6a6f2f17f283df3eeb0946feebd2af79\"},\"headline\":\"\u00bfQu\u00e9 es el Inbound Marketing?\",\"datePublished\":\"2015-04-29T10:24:10+00:00\",\"dateModified\":\"2018-08-31T09:21:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/medianeeds.es\\\/es\\\/que-es-el-inbound-marketing\\\/\"},\"wordCount\":478,\"publisher\":{\"@id\":\"https:\\\/\\\/medianeeds.es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/medianeeds.es\\\/es\\\/que-es-el-inbound-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"Inbound Marketing\"],\"articleSection\":[\"Noticias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/medianeeds.es\\\/es\\\/que-es-el-inbound-marketing\\\/\",\"url\":\"https:\\\/\\\/medianeeds.es\\\/es\\\/que-es-el-inbound-marketing\\\/\",\"name\":\"Qu\u00e9 es el Inbound Marketing | Media Needs\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/medianeeds.es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/medianeeds.es\\\/es\\\/que-es-el-inbound-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/medianeeds.es\\\/es\\\/que-es-el-inbound-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2015-04-29T10:24:10+00:00\",\"dateModified\":\"2018-08-31T09:21:33+00:00\",\"description\":\"Cuando hablamos de Inbound Marketing hacemos referencia a un conjunto de t\u00e9cnicas que tratan de captar el cliente a trav\u00e9s de acciones de marketing digital.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/medianeeds.es\\\/es\\\/que-es-el-inbound-marketing\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/medianeeds.es\\\/es\\\/que-es-el-inbound-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/medianeeds.es\\\/es\\\/que-es-el-inbound-marketing\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/medianeeds.es\\\/es\\\/que-es-el-inbound-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/medianeeds.es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfQu\u00e9 es el Inbound Marketing?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/medianeeds.es\\\/#website\",\"url\":\"https:\\\/\\\/medianeeds.es\\\/\",\"name\":\"M\u00e0rketing Reus | Media Needs Reus | Ag\u00e8ncia de publicitat Reus\",\"description\":\"MediaNeeds \u00e9s una empresa especialitzada en serveis integrals de publicitat, m\u00e0rqueting on-line i community manager a Reus, Tarragona\",\"publisher\":{\"@id\":\"https:\\\/\\\/medianeeds.es\\\/#organization\"},\"alternateName\":\"Media Needs\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/medianeeds.es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/medianeeds.es\\\/#organization\",\"name\":\"M\u00e0rketing Reus | Media Needs Reus | Ag\u00e8ncia de publicitat Reus\",\"alternateName\":\"Media Needs\",\"url\":\"https:\\\/\\\/medianeeds.es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/medianeeds.es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/medianeeds.es\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/COLOR_Mesa-de-trabajo-1-copia.png\",\"contentUrl\":\"https:\\\/\\\/medianeeds.es\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/COLOR_Mesa-de-trabajo-1-copia.png\",\"width\":470,\"height\":226,\"caption\":\"M\u00e0rketing Reus | Media Needs Reus | Ag\u00e8ncia de publicitat Reus\"},\"image\":{\"@id\":\"https:\\\/\\\/medianeeds.es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/medianeeds.es\\\/\",\"https:\\\/\\\/x.com\\\/media_needs\",\"https:\\\/\\\/www.instagram.com\\\/medianeeds\\\/?hl=es\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/medianeeds.es\\\/#\\\/schema\\\/person\\\/6a6f2f17f283df3eeb0946feebd2af79\",\"name\":\"Medianeeds\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/442251953f111b43a4668103c7b7c09aa35690e525473fb0bb9db0681ee9c0c3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/442251953f111b43a4668103c7b7c09aa35690e525473fb0bb9db0681ee9c0c3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/442251953f111b43a4668103c7b7c09aa35690e525473fb0bb9db0681ee9c0c3?s=96&d=mm&r=g\",\"caption\":\"Medianeeds\"},\"url\":\"https:\\\/\\\/medianeeds.es\\\/es\\\/author\\\/medianeeds\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Qu\u00e9 es el Inbound Marketing | Media Needs","description":"Cuando hablamos de Inbound Marketing hacemos referencia a un conjunto de t\u00e9cnicas que tratan de captar el cliente a trav\u00e9s de acciones de marketing digital.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/medianeeds.es\/es\/que-es-el-inbound-marketing\/","og_locale":"es_ES","og_type":"article","og_title":"Qu\u00e9 es el Inbound Marketing | Media Needs","og_description":"Cuando hablamos de Inbound Marketing hacemos referencia a un conjunto de t\u00e9cnicas que tratan de captar el cliente a trav\u00e9s de acciones de marketing digital.","og_url":"https:\/\/medianeeds.es\/es\/que-es-el-inbound-marketing\/","og_site_name":"M\u00e0rketing Reus | Media Needs Reus | Ag\u00e8ncia de publicitat Reus","article_publisher":"https:\/\/www.facebook.com\/medianeeds.es\/","article_published_time":"2015-04-29T10:24:10+00:00","article_modified_time":"2018-08-31T09:21:33+00:00","og_image":[{"width":1500,"height":1000,"url":"https:\/\/medianeeds.es\/wp-content\/uploads\/2024\/05\/young-female-logo-designer-working-graphic-tablet.jpg","type":"image\/jpeg"}],"author":"Medianeeds","twitter_misc":{"Escrito por":"Medianeeds","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/medianeeds.es\/es\/que-es-el-inbound-marketing\/#article","isPartOf":{"@id":"https:\/\/medianeeds.es\/es\/que-es-el-inbound-marketing\/"},"author":{"name":"Medianeeds","@id":"https:\/\/medianeeds.es\/#\/schema\/person\/6a6f2f17f283df3eeb0946feebd2af79"},"headline":"\u00bfQu\u00e9 es el Inbound Marketing?","datePublished":"2015-04-29T10:24:10+00:00","dateModified":"2018-08-31T09:21:33+00:00","mainEntityOfPage":{"@id":"https:\/\/medianeeds.es\/es\/que-es-el-inbound-marketing\/"},"wordCount":478,"publisher":{"@id":"https:\/\/medianeeds.es\/#organization"},"image":{"@id":"https:\/\/medianeeds.es\/es\/que-es-el-inbound-marketing\/#primaryimage"},"thumbnailUrl":"","keywords":["Inbound Marketing"],"articleSection":["Noticias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/medianeeds.es\/es\/que-es-el-inbound-marketing\/","url":"https:\/\/medianeeds.es\/es\/que-es-el-inbound-marketing\/","name":"Qu\u00e9 es el Inbound Marketing | Media Needs","isPartOf":{"@id":"https:\/\/medianeeds.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/medianeeds.es\/es\/que-es-el-inbound-marketing\/#primaryimage"},"image":{"@id":"https:\/\/medianeeds.es\/es\/que-es-el-inbound-marketing\/#primaryimage"},"thumbnailUrl":"","datePublished":"2015-04-29T10:24:10+00:00","dateModified":"2018-08-31T09:21:33+00:00","description":"Cuando hablamos de Inbound Marketing hacemos referencia a un conjunto de t\u00e9cnicas que tratan de captar el cliente a trav\u00e9s de acciones de marketing digital.","breadcrumb":{"@id":"https:\/\/medianeeds.es\/es\/que-es-el-inbound-marketing\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/medianeeds.es\/es\/que-es-el-inbound-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/medianeeds.es\/es\/que-es-el-inbound-marketing\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/medianeeds.es\/es\/que-es-el-inbound-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/medianeeds.es\/"},{"@type":"ListItem","position":2,"name":"\u00bfQu\u00e9 es el Inbound Marketing?"}]},{"@type":"WebSite","@id":"https:\/\/medianeeds.es\/#website","url":"https:\/\/medianeeds.es\/","name":"M\u00e0rketing Reus | Media Needs Reus | Ag\u00e8ncia de publicitat Reus","description":"MediaNeeds \u00e9s una empresa especialitzada en serveis integrals de publicitat, m\u00e0rqueting on-line i community manager a Reus, Tarragona","publisher":{"@id":"https:\/\/medianeeds.es\/#organization"},"alternateName":"Media Needs","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/medianeeds.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/medianeeds.es\/#organization","name":"M\u00e0rketing Reus | Media Needs Reus | Ag\u00e8ncia de publicitat Reus","alternateName":"Media Needs","url":"https:\/\/medianeeds.es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/medianeeds.es\/#\/schema\/logo\/image\/","url":"https:\/\/medianeeds.es\/wp-content\/uploads\/2024\/06\/COLOR_Mesa-de-trabajo-1-copia.png","contentUrl":"https:\/\/medianeeds.es\/wp-content\/uploads\/2024\/06\/COLOR_Mesa-de-trabajo-1-copia.png","width":470,"height":226,"caption":"M\u00e0rketing Reus | Media Needs Reus | Ag\u00e8ncia de publicitat Reus"},"image":{"@id":"https:\/\/medianeeds.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/medianeeds.es\/","https:\/\/x.com\/media_needs","https:\/\/www.instagram.com\/medianeeds\/?hl=es"]},{"@type":"Person","@id":"https:\/\/medianeeds.es\/#\/schema\/person\/6a6f2f17f283df3eeb0946feebd2af79","name":"Medianeeds","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/442251953f111b43a4668103c7b7c09aa35690e525473fb0bb9db0681ee9c0c3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/442251953f111b43a4668103c7b7c09aa35690e525473fb0bb9db0681ee9c0c3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/442251953f111b43a4668103c7b7c09aa35690e525473fb0bb9db0681ee9c0c3?s=96&d=mm&r=g","caption":"Medianeeds"},"url":"https:\/\/medianeeds.es\/es\/author\/medianeeds\/"}]}},"_links":{"self":[{"href":"https:\/\/medianeeds.es\/es\/wp-json\/wp\/v2\/posts\/2207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medianeeds.es\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medianeeds.es\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medianeeds.es\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/medianeeds.es\/es\/wp-json\/wp\/v2\/comments?post=2207"}],"version-history":[{"count":1,"href":"https:\/\/medianeeds.es\/es\/wp-json\/wp\/v2\/posts\/2207\/revisions"}],"predecessor-version":[{"id":10452,"href":"https:\/\/medianeeds.es\/es\/wp-json\/wp\/v2\/posts\/2207\/revisions\/10452"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medianeeds.es\/es\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/medianeeds.es\/es\/wp-json\/wp\/v2\/media?parent=2207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medianeeds.es\/es\/wp-json\/wp\/v2\/categories?post=2207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medianeeds.es\/es\/wp-json\/wp\/v2\/tags?post=2207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}