{"id":2198,"date":"2015-06-12T10:15:58","date_gmt":"2015-06-12T10:15:58","guid":{"rendered":"https:\/\/medianeeds.es\/es\/?p=2198"},"modified":"2018-08-31T09:20:52","modified_gmt":"2018-08-31T09:20:52","slug":"la-importancia-instagram-negocio","status":"publish","type":"post","link":"https:\/\/medianeeds.es\/es\/la-importancia-instagram-negocio\/","title":{"rendered":"La importancia de Instagram para tu negocio"},"content":{"rendered":"<p>Desde su aparici\u00f3n all\u00e1 por el a\u00f1o 2010 de la mano de sus <strong>creadores Kevin Systrom y Mike Kriger<\/strong>, <strong>Instragam<\/strong> ha visto como su n\u00famero de usuarios no ha parado de crecer. Ya por el a\u00f1o 2012 contaba con m\u00e1s de 100 millones de usuarios pero, en diciembre de este pasado a\u00f1o 2014 la red social superaba los <strong>300 millones de usuarios<\/strong>, situ\u00e1ndose por encima de twitter con 286 millones.<\/p>\n<p>Estos datos, por supuesto, no pasan desapercibidos para grandes marcas y negocios y cada vez m\u00e1s a\u00fanan sus esfuerzos en ganarse un hueco en esta, tan querida, red social.<\/p>\n<p><a href=\"https:\/\/medianeeds.es\/\/wp-content\/uploads\/2015\/06\/instagram-nike-media-needs.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-762\" src=\"https:\/\/medianeeds.es\/\/wp-content\/uploads\/2015\/06\/instagram-nike-media-needs-175x300.jpg\" alt=\"instagram-nike-media-needs\" width=\"175\" height=\"300\" \/><\/a><a href=\"https:\/\/medianeeds.es\/\/wp-content\/uploads\/2015\/06\/instagram-ikea-media-needs.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" size-medium wp-image-761 alignright\" src=\"https:\/\/medianeeds.es\/\/wp-content\/uploads\/2015\/06\/instagram-ikea-media-needs-175x300.jpg\" alt=\"instagram-ikea-media-needs\" width=\"175\" height=\"300\" \/><\/a><\/p>\n<p>A continuaci\u00f3n os mostramos algunos datos que te aclarar\u00e1n porque tu negocio o marca deben de tener presencia en <strong>Instagram<\/strong>:<\/p>\n<p><strong>Datos Generales<\/strong><\/p>\n<ul>\n<li>M\u00e1s de 300 millones de usuarios en tan solo 4 a\u00f1os.<\/li>\n<li>Cada segundo se suben 26 fotograf\u00edas lo que supone 70 millones de fotos nuevos al d\u00eda.<\/li>\n<li>Los contenidos de moda, decoraci\u00f3n y cultura son los que tienen m\u00e1s relevancia para los instagramers.<\/li>\n<li>Los usuarios pasan un tiempo promedio de 21 minutos al d\u00eda en la aplicaci\u00f3n de Instagram y se generan unos 2.5 billones de me gusta.<\/li>\n<li>En comparaci\u00f3n, las fotos superan en me gusta a los videos.<\/li>\n<\/ul>\n<p><strong>Datos espec\u00edficos<\/strong><\/p>\n<ul>\n<li>El 70% de los usuarios se han interesado por alguna marca en Instagram.<\/li>\n<li>El 73% de instagramers tienen entre 15 y 35 a\u00f1os.<\/li>\n<li>El 41% sigue seguir\u00eda una marca para beneficiar-se de descuentos.<\/li>\n<li>El 48% de los usuarios son profesionales y el 46% tienen estudios superiores.<\/li>\n<li>El 37% sigue entre 1 y 5 cuentas de alguna marca y el 32% m\u00e1s de 5.<\/li>\n<\/ul>\n<p><strong>3 razones de porqu\u00e9 los usuarios siguen marcas en Instagram<\/strong><\/p>\n<ul>\n<li>El 62% declaran ser seguidores porque les gusta la marca.<\/li>\n<li>El 54&amp; por el inter\u00e9s de descubrir cosas nuevas.<\/li>\n<li>El 48% porque encuentra el contenido interesante o divertido.<\/li>\n<\/ul>\n<p>Fuente: <a title=\"Instagram Study 2015\" href=\"https:\/\/secure.iconosquare.com\/instagram2015\/en?utm_campaign=Instagram%202015%20follow&amp;utm_medium=Blog%20Iconosquare&amp;utm_source=Blog\" target=\"_blank\" rel=\"noopener\">Instagram Study 2015<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde su aparici\u00f3n all\u00e1 por el a\u00f1o 2010 de la mano de sus creadores Kevin Systrom y Mike Kriger, Instragam ha visto como su n\u00famero de usuarios no ha parado de crecer. Ya por el a\u00f1o 2012 contaba con m\u00e1s de 100 millones de usuarios pero, en diciembre de este pasado a\u00f1o 2014 la red [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[252],"tags":[24,244],"class_list":["post-2198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-empresa-es","tag-instagram-es-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La importancia de Instagram para tu negocio | Media Needs<\/title>\n<meta name=\"description\" content=\"Desde su aparici\u00f3n all\u00e1 por el a\u00f1o 2010 Instragam ha visto como su n\u00famero de usuarios no ha parado de crecer y ya supera los 300 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