{"id":17731,"date":"2023-09-28T13:45:05","date_gmt":"2023-09-28T13:45:05","guid":{"rendered":"https:\/\/medianeeds.es\/?p=17731"},"modified":"2023-10-25T13:53:53","modified_gmt":"2023-10-25T13:53:53","slug":"instagram-reels-dinamismo-y-creatividad","status":"publish","type":"post","link":"https:\/\/medianeeds.es\/es\/instagram-reels-dinamismo-y-creatividad\/","title":{"rendered":"INSTAGRAM REELS: DINAMISMO Y CREATIVIDAD"},"content":{"rendered":"<h5><strong>En la publicaci\u00f3n de hoy, desde\u00a0Media\u00a0Needs, reflexionaremos sobre los\u00a0Reels\u00a0de Instagram. Este recurso comunicativo, con una duraci\u00f3n breve, es din\u00e1mico y ayuda a conseguir una conexi\u00f3n real con los clientes potenciales.<\/strong><\/h5>\n<p>Seg\u00fan <a href=\"https:\/\/metricool.com\/es\/estudio-instagram\/?utm_source=social&amp;utm_medium=organic&amp;utm_campaign=2023_twitter_estudio-instagram&amp;utm_term=q3&amp;_gl=1*1cx23og*_up*MQ..*_ga*MjU4NTg3MDcwLjE2OTY5MjczOTU.*_ga_XNWPVKYTBS*MTY5NjkyNzM5NC4xLjAuMTY5NjkyNzM5NC4wLjAuMA..#%C2%BFSigue_siendo_Reels_el_formato_con_mayor_alcance_e_interacciones\">el Estudio de Instagram 2023 de\u00a0Metricool<\/a>, el alcance de media de los\u00a0Reels\u00a0sigue siendo el doble que lo de los posts del\u00a0feed, a pesar de que este haya disminuido porque ha aumentado la creaci\u00f3n de\u00a0Reels\u00a0por parte de los profesionales y las marcas.<\/p>\n<p>Este informe, basado en el an\u00e1lisis de 316.394 cuentas profesionales de Instagram, demuestra que antes era m\u00e1s sencillo conseguir llegar a m\u00e1s personas utilizando el formato\u00a0Reels\u00a0pero tambi\u00e9n confirma la necesidad de seguirlo utilizando (de manera simult\u00e1nea al resto de formatos).<\/p>\n<p>&nbsp;<\/p>\n<h6><strong>UN FORMATO INNOVADOR PARA LA CREACI\u00d3N DE CONTENIDO<\/strong><\/h6>\n<p>Con las herramientas de edici\u00f3n creativa que brinda Instagram, las empresas pueden mostrar sus productos y servicios de una manera \u00fanica.<\/p>\n<p>Llegar a m\u00e1s usuarios, conectar y aumentar las interacciones es posible si se aumenta el tiempo de visualizaci\u00f3n, esto es, si se consigue enganchar los espectadores en los primeros instantes y que estos mantengan el inter\u00e9s.<\/p>\n<p>Con este objetivo, el uso de la m\u00fasica, de los filtros, de los efectos especiales y de las opciones de velocidad posibilita un contenido de calidad que a la vegada tambi\u00e9n es entretenido y contribuye para que el mensaje sea coherente con la identidad de marca.<\/p>\n<p>&nbsp;<\/p>\n<h6 style=\"font-weight: 400;\"><strong>LOS REELS EN LA ESTRATEGIA DE MARKETING <\/strong><strong>\u00a0<\/strong><\/h6>\n<p>En la hora de utilizar los reels en la estrategia de marketing, hace falta que tengas en cuenta estos verbos:<\/p>\n<ul>\n<li><strong>Investigar:<\/strong> Para descubrir qu\u00e9 funciona mejor, observa y enriqu\u00e9cete del contenido que han creado otras marcas. Aprovecha tambi\u00e9n las tendencias que observas en tus clientes.<\/li>\n<li><strong>Crear:<\/strong> Fez volar la imaginaci\u00f3n para generar contenido que llame la atenci\u00f3n. Mu\u00e9strate en acci\u00f3n para que entiendan qu\u00e9 ofreces y qu\u00e9 son los beneficios sin pedirles que realicen la compra.<\/li>\n<li><strong>Explicar:<\/strong> Mu\u00e9stralo en el mundo. A\u00f1ade texto para comunicarte de manera clara. As\u00ed mismo, los hashtags facilitan que los usuarios puedan participar. Cuando sea necesario, los geotags te servir\u00e1n para ubicar geogr\u00e1ficamente tu negocio.<\/li>\n<\/ul>\n<p>A Media Needs hemos explorado y sacado provecho de este formato y podemos ayudarte a trabajarlo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En la publicaci\u00f3n de hoy, desde\u00a0Media\u00a0Needs, reflexionaremos sobre los\u00a0Reels\u00a0de Instagram. Este recurso comunicativo, con una duraci\u00f3n breve, es din\u00e1mico y ayuda a conseguir una conexi\u00f3n real con los clientes potenciales. Seg\u00fan el Estudio de Instagram 2023 de\u00a0Metricool, el alcance de media de los\u00a0Reels\u00a0sigue siendo el doble que lo de los posts del\u00a0feed, a pesar de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17725,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[188,292,291,23],"tags":[],"class_list":["post-17731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-es-4","category-blog-es-3-es","category-destacats-es","category-noticies-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>INSTAGRAM REELS: DINAMISMO Y CREATIVIDAD - M\u00e0rketing Reus | Media Needs Reus | Ag\u00e8ncia de publicitat Reus<\/title>\n<meta name=\"description\" content=\"Reflexionaremos sobre los\u00a0Reels\u00a0de Instagram. 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