{"id":17371,"date":"2022-06-16T07:32:12","date_gmt":"2022-06-16T07:32:12","guid":{"rendered":"https:\/\/medianeeds.es\/?p=17371"},"modified":"2022-10-14T07:38:32","modified_gmt":"2022-10-14T07:38:32","slug":"del-storytelling-al-storydoing","status":"publish","type":"post","link":"https:\/\/medianeeds.es\/es\/del-storytelling-al-storydoing\/","title":{"rendered":"Del Storytelling al Storydoing"},"content":{"rendered":"<p><strong>Del Storytelling al Storydoing<\/strong><\/p>\n<p>El marketing evoluciona a una velocidad incre\u00edble, por eso del storytelling pasamos al storydoing. El Storytelling es una de las t\u00e9cnicas m\u00e1s utilizadas en el marketing de contenidos. Es un tipo de marketing de contenidos que se caracteriza por contar historias en torno a la marca y sus productos para llegar al p\u00fablico objetivo y despertar sus sentimientos.<\/p>\n<p>&nbsp;<\/p>\n<p>Cada vez buscamos un <a href=\"https:\/\/medianeeds.es\/es\/social-selling\/\">contenido m\u00e1s humanista<\/a> y es por ello que el storydoing est\u00e1 siendo m\u00e1s efectivo que el storytelling dejando huella en los consumidores.<\/p>\n<p>&nbsp;<\/p>\n<h4>La evoluci\u00f3n del Storytelling al Storydoing<\/h4>\n<p>Hablamos de su evoluci\u00f3n, el storydoing refiri\u00e9ndonos a dar un paso m\u00e1s: aqu\u00ed ya no contamos solamente una historia, sino que buscamos que las personas se involucren y que vivan una experiencia de marca.<\/p>\n<p>&nbsp;<\/p>\n<p>Una de sus principales diferencias se encuentra en qui\u00e9n son los protagonistas de la historia, ya que en la primera cualquiera puede serlo, pero en la segunda se centran en la empresa y sus clientes.<\/p>\n<p>&nbsp;<\/p>\n<p>En el storytelling hablamos y la historia trata sobre aquello que decimos, en cambio, en el storydoing, como su propio nombre indica, nos centramos en aquello que hacemos. Como dice el dicho: valen m\u00e1s los hechos que las palabras.<\/p>\n<p>&nbsp;<\/p>\n<p>Ambas son una genial opci\u00f3n para las marcas, a pesar de que esta segunda est\u00e1 a la orden del d\u00eda y nos aporta ventajas que no nos aporta la primera, es importante destacar que con el Storytelling conseguimos llegar a m\u00e1s p\u00fablico, ya que normalmente el storydoing se centra en un p\u00fablico muy directo.<\/p>\n<p>&nbsp;<\/p>\n<p>Creando una buena estrategia de contenidos, podr\u00e1s acercarte m\u00e1s tanto a tus objetivos como a tu p\u00fablico objetivo.<\/p>\n<p>&nbsp;<\/p>\n<p>Son muchas las marcas que podemos tomar de ejemplo de storydoing, entre las que destaca RedBull y su salto desde la estratosfera, North Face y la canci\u00f3n que sonaba solo los d\u00edas de lluvia, o Ariel y la venta de prendas nuevas que hab\u00edan sido ensuciadas y lavadas con este producto.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Del Storytelling al Storydoing El marketing evoluciona a una velocidad incre\u00edble, por eso del storytelling pasamos al storydoing. El Storytelling es una de las t\u00e9cnicas m\u00e1s utilizadas en el marketing de contenidos. Es un tipo de marketing de contenidos que se caracteriza por contar historias en torno a la marca y sus productos para llegar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17372,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[292,249,252],"tags":[],"class_list":["post-17371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-es-3-es","category-destacados","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Del Storytelling al Storydoing - M\u00e0rketing Reus | Media Needs Reus | Ag\u00e8ncia de publicitat Reus<\/title>\n<meta name=\"description\" content=\"El marketing evoluciona a una velocidad incre\u00edble, por eso de storytelling pasamos a storydoing. \u00bfQuieres saber m\u00e1s?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/medianeeds.es\/es\/del-storytelling-al-storydoing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Del Storytelling al Storydoing - 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