{"id":17007,"date":"2022-05-20T11:10:17","date_gmt":"2022-05-20T11:10:17","guid":{"rendered":"https:\/\/medianeeds.es\/?p=17007"},"modified":"2022-04-22T08:54:13","modified_gmt":"2022-04-22T08:54:13","slug":"tendencias-de-marketing-2022","status":"publish","type":"post","link":"https:\/\/medianeeds.es\/es\/tendencias-de-marketing-2022\/","title":{"rendered":"Tendencias de Marketing 2022"},"content":{"rendered":"

En el sector de la comunicaci\u00f3n tambi\u00e9n hay tendencias de marketing que seguir y son muchos los cambios que a\u00f1o tras a\u00f1o azotan al mundo digital y este 2022 no se va a quedar atr\u00e1s.<\/p>\n

Si tienes una empresa, te interesar\u00e1 saber cuales son las tendencias que deber\u00e1s tener en cuenta para realizar tu pr\u00f3ximo Plan de Marketing:<\/p>\n

EL METAVERSO<\/strong><\/h6>\n

En el 2021 pudimos ver como Facebook cambiaba su nombre a Meta, haciendo referencia al Metaverso.<\/p>\n

Para este a\u00f1o est\u00e1 previsto el lanzamiento de este mundo virtual, en el cual los usuarios se podr\u00e1n relacionar a trav\u00e9s de la creaci\u00f3n de avatares y realizar acciones de la vida cotidiana. Son muchas las empresas que ya se est\u00e1n poniendo al d\u00eda, incluso puedes probarte ropa virtual y organizar grandes eventos.<\/p>\n

INBOUND MARKETING <\/strong><\/h6>\n

Esta estrategia ser\u00e1, seg\u00fan un informe de HubSpot, una de las m\u00e1s utilizadas este 2022.<\/p>\n

Su metodolog\u00eda se basa en t\u00e9cnicas no intrusivas, que buscan contactar con el cliente en la fase inicial de su proceso de compra y poder acompa\u00f1arle hasta la transacci\u00f3n final. Para ello, se crear\u00e1 contenido combinando t\u00e9cnicas de publicidad y marketing.<\/p>\n

VIDEO MARKETING <\/strong><\/h6>\n

El v\u00eddeo es una parte fundamental si lo que buscas es una buena estrategia de contenidos.<\/p>\n

Los consumidores consumen cada vez m\u00e1s v\u00eddeos. Las marcas deber\u00e1n trabajar para darle a estos usuarios el contenido que solicitan, adapt\u00e1ndolo a los productos o servicios que se ofrezcan.<\/p>\n

Las posibilidades en la realizaci\u00f3n de videos son ilimitadas: demostraciones de productos, eventos en vivo\u2026<\/p>\n

TikTok sigue siendo una red social en auge y con su uso conseguiremos llegar a un p\u00fablico joven, cada vez m\u00e1s inaccesible.<\/p>\n

DECIMOS ADIOS A LAS COOKIES<\/strong><\/h6>\n

Esto no es una tendencia como tal, pero sin duda va a tener un impacto significativo entre marketeros.<\/p>\n

Las medidas legislativas para garantizar y proteger la privacidad de los usuarios han dado un vuelco a algunas plataformas publicitarias.<\/p>\n

En este 2022 se abren paso los first party data<\/em>, es decir, los datos de primera mano. Adem\u00e1s, deberemos empezar a trabajar en estrategias alternativas en este futuro sin cookies.<\/p>\n

\u00bfQu\u00e9 os parecen estas tendencias de marketing del 2022? En MediaNeeds podemos ayudarte a dise\u00f1ar tu estrategia de comunicaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"

En el sector de la comunicaci\u00f3n tambi\u00e9n hay tendencias de marketing que seguir y son muchos los cambios que a\u00f1o tras a\u00f1o azotan al mundo digital y este 2022 no se va a quedar atr\u00e1s. Si tienes una empresa, te interesar\u00e1 saber cuales son las tendencias que deber\u00e1s tener en cuenta para realizar tu pr\u00f3ximo […]<\/p>\n","protected":false},"author":1,"featured_media":17008,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[292,249,252],"tags":[],"class_list":["post-17007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-es-3-es","category-destacados","category-noticias"],"yoast_head":"\nTendencias de Marketing 2022 - M\u00e0rketing Reus | Media Needs Reus | Ag\u00e8ncia de publicitat Reus<\/title>\n<meta name=\"description\" content=\"Las tendencias de marketing este 2022 llegan pisando fuerte. 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