{"id":17004,"date":"2022-04-19T11:08:17","date_gmt":"2022-04-19T11:08:17","guid":{"rendered":"https:\/\/medianeeds.es\/?p=17004"},"modified":"2022-04-19T11:08:17","modified_gmt":"2022-04-19T11:08:17","slug":"social-selling","status":"publish","type":"post","link":"https:\/\/medianeeds.es\/es\/social-selling\/","title":{"rendered":"El Social Selling"},"content":{"rendered":"
\u00bfQu\u00e9 es el social selling?<\/strong><\/h5>\n

El social selling consiste en utilizar los medios sociales para relacionarse, crear branding, obtener leads y conseguir clientes. M\u00e1s que un canal de venta online, trata de llegar a la mente de los posibles clientes de forma indirecta para que nosotros no seamos los que vendemos sino ellos quienes nos compran.<\/p>\n

Por todo ello, es esencial implementar de forma coordinada estrategias de branding, comunicaci\u00f3n y marketing de contenidos que nos acerquen a nuestros clientes potenciales generando contenido relevante y de calidad que les despierte el inter\u00e9s de forma permanente.<\/p>\n

Aunque la red social m\u00e1s habitual para hacer social selling es Linkedin, podemos hacerla en cualquier otra. Por ejemplo, Instagram es adecuado para hacer branding, puesto que su uso es informal y est\u00e1 enfocada al ocio. As\u00ed, muestra la parte m\u00e1s humana de las marcas y organizaciones. Elegir una u otra plataforma depender\u00e1 de d\u00f3nde se localice tu target.<\/p>\n

As\u00ed, existen 7 aspectos b\u00e1sicos que nos ayudar\u00e1n a incrementar nuestras ventas a la hora de pasar a la acci\u00f3n:<\/p>\n

– Humaniza tu marca: muestra el lado m\u00e1s humano, es decir, tus valores, responsabilidad social corporativa, etc.<\/p>\n

– No quieras vender: son los clientes quienes deciden qu\u00e9 comprar. As\u00ed, el marketing de contenidos debe ser prioritario. Si ofrecemos a nuestros usuarios contenido de valor \u00e9stos se fidelizar\u00e1n con la marca.<\/p>\n

– Conversaci\u00f3n con tus consumidores. Es importante la actividad que tengamos en nuestras redes sociales. Conversar con nuestros usuarios nos ayudar\u00e1 a generar un v\u00ednculo consolidado.<\/p>\n

– Potencia tu marca personal, puesto que es lo que diferenciar\u00e1 de la competencia. Realizar un DAFO personal ayudar\u00e1 a resaltar los puntos fuertes delante de los competidores y al mismo tiempo darnos cuenta de nuestras habilidades para corregirlas.<\/p>\n

– Crear una estrategia entre empleado y empresa. Las acciones de cada persona y el seguimiento de sus objetivos sumar\u00e1n m\u00e1s si est\u00e1n coordinadas por una estrategia y planificaci\u00f3n de marketing.<\/p>\n

– Genera confianza a partir de la conversaci\u00f3n, mostr\u00e1ndote cercano y humano.<\/p>\n

– Analiza tus resultados. El n\u00famero de seguidores, alcance, arranque y n\u00famero de visitas te permitir\u00e1 evaluar si realmente el social selling te est\u00e1 funcionando.<\/p>\n

\u00bfNecesitas mejorar la interacci\u00f3n de tu marca con tus potenciales clientes? En MediaNeeds te ayudamos a dise\u00f1ar e implementar la estrategia de marketing que m\u00e1s se ajuste a tus necesidades.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00bfQu\u00e9 es el social selling? El social selling consiste en utilizar los medios sociales para relacionarse, crear branding, obtener leads y conseguir clientes. M\u00e1s que un canal de venta online, trata de llegar a la mente de los posibles clientes de forma indirecta para que nosotros no seamos los que vendemos sino ellos quienes nos […]<\/p>\n","protected":false},"author":1,"featured_media":17002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[292,188,249,291,189,252],"tags":[],"class_list":["post-17004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-es-3-es","category-blog-es-4","category-destacados","category-destacats-es","category-marqueting-es-2","category-noticias"],"yoast_head":"\nEl Social Selling - M\u00e0rketing Reus | Media Needs Reus | Ag\u00e8ncia de publicitat Reus<\/title>\n<meta name=\"description\" content=\"El social selling consiste en utilizar los medios sociales para relacionarse, crear branding, obtener leads y conseguir clientes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/medianeeds.es\/es\/social-selling\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Social Selling - 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