{"id":16782,"date":"2021-07-16T10:01:20","date_gmt":"2021-07-16T10:01:20","guid":{"rendered":"https:\/\/medianeeds.es\/?p=16782"},"modified":"2021-07-16T10:26:03","modified_gmt":"2021-07-16T10:26:03","slug":"identidad","status":"publish","type":"post","link":"https:\/\/medianeeds.es\/es\/identidad\/","title":{"rendered":"\u00bfTienes identidad de marca?"},"content":{"rendered":"<p>Cuando hablamos de Marketing y de ejemplo de \u00e9xito, f\u00e1cilmente nos vienen a la cabeza grandes marcas como Coca-cola, McDonald\u2019s, Nike\u2026 Marcas que con el paso de los a\u00f1os han tenido la capacidad de mantenerse, adaptarse y superarse, hasta tal punto de que McDonald\u2019s en su \u00faltima campa\u00f1a ha decidido prescindir de su logo, \u00a1os contamos m\u00e1s!<\/p>\n<p>&nbsp;<\/p>\n<p>McDonad\u2019s nos sorprende a\u00f1o tras a\u00f1o con campa\u00f1as diferentes y rompedoras, demostrando que su equipo de marketing y publicidad son cuanto menos ingeniosos, esta vez han roto moldes pixelando la publicidad del exterior, demostrando as\u00ed que su identidad de marca es tan potente que no necesitan de ning\u00fan logotipo para reconocerlos, y ciertamente tienen raz\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<p>Para muchos podr\u00eda resultar algo vanidoso, pero la magia del Marketing es precisamente esa y viendo la imagen que os mostraremos a continuaci\u00f3n, coincidir\u00e9is con nosotros que \u201clo han logrado\u201d.<\/p>\n<p><a href=\"https:\/\/www.puromarketing.com\/24\/35524\/cuando-logo-tan-conocido-puedes-borrar-nosensena-ultima-campana.html\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-16783 aligncenter\" src=\"https:\/\/medianeeds.es\/wp-content\/uploads\/2021\/07\/ae45be2085a09b73b1a651c2676e0080-300x211.jpeg\" alt=\"\" width=\"300\" height=\"211\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Por eso cuando alguno de nuestros clientes se niegan a asentar las bases de su marca a trav\u00e9s de colores corporativos, estilos concretos o cualquier elemento que genere identidad de marca, nosotros como expertos sabemos que COMETEN UN ERROR.<\/p>\n<p>&nbsp;<\/p>\n<p>Al final la identidad de marca es la base para que esta se asiente, sea f\u00e1cilmente reconocida y con el tiempo, trabajo y perseverancia sobre la misma, querida.<\/p>\n<p>&nbsp;<\/p>\n<p>Si un cliente opta por generar contenido aleatorio, y no se focaliza en su identidad de marca, lo que consigue es el efecto inverso, confundir al usuario y reflejar falta de profesionalidad.<\/p>\n<p>&nbsp;<\/p>\n<p>Y s\u00ed, \u00a1McDonald\u2019s puede hacerlo! Porque lleva a\u00f1os trabajando, invirtiendo y fomentando esa identidad de marca, y cuando esta ya es inamovible, entonces s\u00ed, puede permitirse el lujo de transgredir.<\/p>\n<p>&nbsp;<\/p>\n<p>Como especialista en comunicaci\u00f3n, debemos asesorar a nuestros clientes (obviamente tomando como referencia a grandes marcas), pero sin olvidar las bases del marketing y las estrategias de comunicaci\u00f3n, que ayudan a que estas consigan tener proyecci\u00f3n a medio largo plazo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuando hablamos de Marketing y de ejemplo de \u00e9xito, f\u00e1cilmente nos vienen a la cabeza grandes marcas como Coca-cola, McDonald\u2019s, Nike\u2026 Marcas que con el paso de los a\u00f1os han tenido la capacidad de mantenerse, adaptarse y superarse, hasta tal punto de que McDonald\u2019s en su \u00faltima campa\u00f1a ha decidido prescindir de su logo, \u00a1os [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16786,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[188,252,21],"tags":[],"class_list":["post-16782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-es-4","category-noticias","category-sin-categorizar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfTienes identidad de marca? 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