{"id":16758,"date":"2021-05-25T07:49:21","date_gmt":"2021-05-25T07:49:21","guid":{"rendered":"https:\/\/medianeeds.es\/e-commerce\/"},"modified":"2021-06-04T08:14:11","modified_gmt":"2021-06-04T08:14:11","slug":"e-commerce","status":"publish","type":"post","link":"https:\/\/medianeeds.es\/es\/e-commerce\/","title":{"rendered":"E-commerce"},"content":{"rendered":"

El concepto \u00abe-commerce\u00bb\u00a0est\u00e1 al orden del d\u00eda.<\/p>\n

Supone una tendencia que apunta a una continuidad y proyecci\u00f3n ascendente en un futuro pr\u00f3ximo, \u00bfpero ten\u00e9is claro que es el e-commerce?<\/p>\n

Hoy en Media Needs<\/a> venimos a hablaros de este concepto y que supone para el marketing y las empresas tener que adaptarse a esta nueva puerta de negocio, \u00a1estad atentos\/as!<\/p>\n

Si empezamos por la definici\u00f3n y a largos rasgos, el concepto e-commerce\u00a0consistir\u00eda en la compraventa de productos y servicios mediante internet.<\/p>\n

Es importante no confundir el concepto con e-bussines, puesto que en el caso de la e-commerce\u00a0se trata de una transacci\u00f3n de bienes y servicios entre compradores y vendedores, mientras que el e-bussines\u00a0hace referencia a todo el proceso completo que se tiene que llevar a cabo para gestionar un negocio en l\u00ednea.<\/p>\n

Podr\u00edamos decir que la e-commerce se encuentra dentro de la e-bussines como una rama, de entre las que tambi\u00e9n podemos encontrar conceptos como:<\/p>\n

Inbound\u00a0marketing.
\nPromociones de abanicas.
\nGesti\u00f3n del\u00a0stock.
\nSEO.
\nEmail marketing.<\/p>\n

Volviendo a la e-commerce\u00a0podemos hacer 2 clasificaciones en funci\u00f3n del perfil comercial y el modelo de negocio.<\/p>\n

Seg\u00fan el perfil comercial:<\/h3>\n

B2B (Business-tono-*Business): emprendidas los clientes finales de las cuales son otras empresas u organizaciones.<\/p>\n

B2C (Business-tono-*Consumer): empresas que venden de manera directa a los consumidores finales del producto o servicio.<\/p>\n

C2B (Consumer-tono-*Business): portales en los cuales los consumidores publican un producto o servicio y las empresas licitan por ellos.<\/p>\n

C2C (Consumer-tono-*Consumer): empresa que facilita la venta de productos de unos consumidores a otros.<\/p>\n

Seg\u00fan el modelo de negocio:<\/h3>\n

Tienda en l\u00ednea con productos propios. Ser\u00eda el mismo que entender\u00edamos como \u00abtienda f\u00edsica\u00bb pero en formato en l\u00ednea.<\/p>\n

Dropshipping: Ser\u00eda a similar al anterior, pero con la diferencia que el producto no lo distribuye \u00abqui\u00e9n lo vende\u00bb, sino que la distribuci\u00f3n va por anticipado de un 3.\u00ba<\/p>\n

E-commerce de afiliaci\u00f3n: En este caso, la venta se cierra a trav\u00e9s de una plataforma externa que comisiona por cada venta.<\/p>\n

Membres\u00eda: Se caracteriza para ofrecer compras recurrentes a trav\u00e9s de suscripciones semanales, mensuales…<\/p>\n

Marketplace: uno marketplace es una tienda de tiendas. Es una web donde diferentes vendedores ofrecen sus productos de una o varias tem\u00e1ticas.<\/p>\n

Servicios: Como bien referencia su nombre, se trata de un comercio electr\u00f3nico que en vez de vender art\u00edculos vende servicios, formaciones, consultor\u00edas, mentories, etc.<\/p>\n

Ahora que tenemos m\u00e1s claro en que consiste la e-commerce, hay que decir que si hoy en d\u00eda est\u00e1 al alza porque tiene multitud de ventajas, puesto que es una forma de abaratar costes (local, suministros, mobiliario…) hay alcanzar m\u00e1s clientes, sobre todo a ra\u00edz de la pandemia, ya que la mayor\u00eda de gente apuesta por la compra en on-line, adem\u00e1s que no requiere de horarios, puesto que al ser digitalmente, es accesible para cualquiera en cualquier momento.<\/p>\n

\u00bfQu\u00e9 pens\u00e1is, ten\u00e9is ganas de emprender con una tienda e-commerce?<\/p>\n","protected":false},"excerpt":{"rendered":"

El concepto \u00abe-commerce\u00bb\u00a0est\u00e1 al orden del d\u00eda. Supone una tendencia que apunta a una continuidad y proyecci\u00f3n ascendente en un futuro pr\u00f3ximo, \u00bfpero ten\u00e9is claro que es el e-commerce? Hoy en Media Needs venimos a hablaros de este concepto y que supone para el marketing y las empresas tener que adaptarse a esta nueva puerta […]<\/p>\n","protected":false},"author":1,"featured_media":16756,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[188,292,291,252,23],"tags":[],"class_list":["post-16758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-es-4","category-blog-es-3-es","category-destacats-es","category-noticias","category-noticies-es"],"yoast_head":"\nE-commerce - Not\u00edcies - M\u00e0rqueting - Comunicaci\u00f3<\/title>\n<meta name=\"description\" content=\"El concepte "e-commerce" est\u00e0 a l'ordre del dia i suposa una tend\u00e8ncia que apunta a una continu\u00eftat i projecci\u00f3 ascendent en un futur pr\u00f2xim.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/medianeeds.es\/es\/e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce - 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