{"id":16712,"date":"2021-04-19T09:11:15","date_gmt":"2021-04-19T09:11:15","guid":{"rendered":"https:\/\/medianeeds.es\/product-placement\/"},"modified":"2021-04-19T09:29:32","modified_gmt":"2021-04-19T09:29:32","slug":"product-placement","status":"publish","type":"post","link":"https:\/\/medianeeds.es\/es\/product-placement\/","title":{"rendered":"Product Placement"},"content":{"rendered":"<p>Hoy en Media Needs venimos a presentaros el Product Placement. Este concepto es una estrategia publicitaria que consiste en introducir un determinado producto o marca dentro de alg\u00fan espacio audiovisual.<\/p>\n<h3>Promocionar de forma poco invasiva<\/h3>\n<p>Es una forma poco invasiva de promocionar un producto, a diferencia de los anuncios en los que todo gira alrededor de la marca, el Product Placement permite mostrar el producto sin que este interfiera en el desarrollo narrativo.<\/p>\n<p>De este modo el usuario percibe la marca de una forma m\u00e1s subliminal y probablemente m\u00e1s efectiva que si lo recibiera de una manera m\u00e1s directa y comercial.<\/p>\n<p>Esta estrategia est\u00e1 entre nosotros desde los a\u00f1os 30 a pesar de que ha ido evolucionando con las tendencias.<\/p>\n<h3>Podemos distinguir 3 tipos:<\/h3>\n<p>&nbsp;<\/p>\n<h4>Pasivo:<\/h4>\n<p>En el cual no se muestra el producto \u00aben acci\u00f3n\u00bb pero si est\u00e1 presente.<\/p>\n<h4>Activo por menci\u00f3n:<\/h4>\n<p>Alguno de los protagonistas menciona el producto en cuesti\u00f3n pero este no se parte importante de la escena.<\/p>\n<h4>Activo por acci\u00f3n:<\/h4>\n<p>El producto es parte importante de la escena que se est\u00e1 desarrollando.<\/p>\n<p>Las ventajas del\u00a0Product\u00a0Placement, aparte de la comentada anteriormente en lo referente a que se trata de una estrategia poco invasiva, adem\u00e1s que no altera el ritmo de la acci\u00f3n, tambi\u00e9n hay que remarcar que permite financiar proyectos vinculados al mundo audiovisual, fuera de que resulta una opci\u00f3n mucho m\u00e1s econ\u00f3mica que un anuncio comercial.<\/p>\n<p>Y vosotros conoc\u00edais este concepto?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoy en Media Needs venimos a presentaros el Product Placement. Este concepto es una estrategia publicitaria que consiste en introducir un determinado producto o marca dentro de alg\u00fan espacio audiovisual. Promocionar de forma poco invasiva Es una forma poco invasiva de promocionar un producto, a diferencia de los anuncios en los que todo gira alrededor [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[252],"tags":[],"class_list":["post-16712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Product Placement - Noticias - Comunicaci\u00f3n - M\u00e1rqueting<\/title>\n<meta name=\"description\" content=\"Hoy en Media Needs venimos a presentaros el Product Placement. 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