{"id":16654,"date":"2021-02-26T09:21:27","date_gmt":"2021-02-26T09:21:27","guid":{"rendered":"https:\/\/medianeeds.es\/mindful-marketing\/"},"modified":"2021-02-26T09:31:58","modified_gmt":"2021-02-26T09:31:58","slug":"mindful-marketing","status":"publish","type":"post","link":"https:\/\/medianeeds.es\/es\/mindful-marketing\/","title":{"rendered":"Mindful marketing"},"content":{"rendered":"<p>Mindful\u00a0marketing<\/p>\n<p>Este concepto ha llegado para quedarse. El Mindful marketing consiste en centrar la campa\u00f1a comunicativa y digital en las nuevas inquietudes sociales, basadas en la sostenibilidad, el esp\u00edritu social y como no, la digitalizaci\u00f3n.<\/p>\n<p>Las 3 vertientes se han visto aceleradas y potenciadas desde la pandemia, metiendo en tesitura que las dos primeras necesitan la tercera para desarrollarse. As\u00ed pues el marketing juega un papel crucial en toda esta partida.<\/p>\n<p>La realidad es que existe cada vez m\u00e1s una preocupaci\u00f3n e inquietud por la sostenibilidad y el medio ambiente. Y aqu\u00ed es donde entra en juego lo\u00a0Mindful\u00a0marketing, al crear contenido y propuestas en la l\u00ednea de las inquietudes de sus clientes.<\/p>\n<p>Al final este concepto tiene mucho que ver con el hecho que quiere reflejar cada marca, y qu\u00e9 valores quiere reflejar. Es cambiar el foco del producto y enfocarlo hacia las personas, dar un mensaje m\u00e1s humano y pr\u00f3ximo y obviamente acompa\u00f1arlo de iniciativas del mismo rango.<\/p>\n<p>El\u00a0mindful\u00a0marketing tiene como objetivo un perfil de cliente joven, menor de 35 a\u00f1os, preocupado por los temas sociales, medioambientales y m\u00e1s atra\u00eddo por marcas con prop\u00f3sito.<\/p>\n<p>En <a href=\"https:\/\/medianeeds.es\/\">Media Needs<\/a> tambi\u00e9n creemos con el Mindful Marketing y es por eso que queremos sumarnos a esta iniciativa, ideando una campa\u00f1a solidaria que daremos a conocer pr\u00f3ximamente.<\/p>\n<p>Con esta propuesta queremos tambi\u00e9n incitar a la ciudadan\u00eda a que colabore al apoyar al comercio local y al peque\u00f1o empresario, a los cuales la pandemia ha supuesto una bajada brutal de sus ingresos y incluso el cierre de muchos de ellos.<\/p>\n<p>En breves os daremos m\u00e1s informaci\u00f3n al respeto.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mindful\u00a0marketing Este concepto ha llegado para quedarse. El Mindful marketing consiste en centrar la campa\u00f1a comunicativa y digital en las nuevas inquietudes sociales, basadas en la sostenibilidad, el esp\u00edritu social y como no, la digitalizaci\u00f3n. Las 3 vertientes se han visto aceleradas y potenciadas desde la pandemia, metiendo en tesitura que las dos primeras necesitan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16652,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[188,292,291,252,23],"tags":[],"class_list":["post-16654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-es-4","category-blog-es-3-es","category-destacats-es","category-noticias","category-noticies-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mindful marketing - Noticia- Media Needs - Comunicaci\u00f3n<\/title>\n<meta name=\"description\" content=\"Este concepto ha llegado para quedarse. 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