{"id":15248,"date":"2020-08-19T06:43:06","date_gmt":"2020-08-19T06:43:06","guid":{"rendered":"https:\/\/medianeeds.es\/?p=15248"},"modified":"2020-10-19T07:41:04","modified_gmt":"2020-10-19T07:41:04","slug":"que-son-las-cookies","status":"publish","type":"post","link":"https:\/\/medianeeds.es\/es\/que-son-las-cookies\/","title":{"rendered":"\u00bfQu\u00e9 son las cookies?"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbsection\u00bb _builder_version=\u00bb3.22&#8243;][et_pb_row admin_label=\u00bbrow\u00bb _builder_version=\u00bb3.25&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb3.25&#8243; custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.5.6&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb]\n<h6><strong>Cualquier usuario de internet ha o\u00eddo el concepto <em>cookies <\/em>o galletas. Aun as\u00ed,\u00a0la realidad es que en el momento en que una plataforma nos plantea si \u201clas queremos aceptar\u201d, la gran mayor\u00eda lo hace sin plantearse qu\u00e9 implica.<\/strong><\/h6>\n<p>En primer lugar, las <strong><em>cookies<\/em> o galletas<\/strong> son \u201carchivos\u201d que almacenan informaci\u00f3n sobre la navegaci\u00f3n de un usuario. Estos elementos resultan esenciales en internet, y un componente muy interesante en el mundo del m\u00e1rketing. Esto se debe a que, gracias a ellas, el sistema puede leer todas estas galletas y as\u00ed mostrar tus preferencias de b\u00fasqueda.<\/p>\n<p>Por este motivo, pongamos que has hecho una b\u00fasqueda concreta, por ejemplo de una bicicleta. Con mucha probabilidad durante las horas y d\u00edas siguientes, el propio navegador te ofrecer\u00e1 contenido relacionado, entendiendo que resulta de tu inter\u00e9s. En este punto, es posible que te preguntes: \u201cLas <em>cookies<\/em> son peligrosas?\u201d<\/p>\n<h6><strong>La realidad es que los defensores de las galletas las ven como una herramienta que facilita y personaliza la navegaci\u00f3n, haci\u00e9ndola m\u00e1s af\u00edn a los gustos de cada cual. Por tanto, en este punto resultar\u00eda beneficioso, pero la realidad es que para la mayor\u00eda resultan molestas.<\/strong><\/h6>\n<p>En principio, las <em>galletas<\/em> solo pueden ser le\u00eddas por la misma p\u00e1gina que las genera. Pero existen las cookies a terceros, lo cual permite que a pesar de navegar en diferentes plataformas el servidor sea capaz de leerlas todas.<\/p>\n<p>As\u00ed, una manera de evitar esta \u201clectura de cookies\u201d por parte del servidor, ser\u00eda utilizando la navegaci\u00f3n oculta.<\/p>\n<p>Por lo que hace la peligrosidad de las cookies, depender\u00e1 de la p\u00e1gina web en la que se encuentren, puesto que en ellas se puede guardar cualquier tipo de informaci\u00f3n, incluso las contrase\u00f1as.<\/p>\n<p>Por lo tanto, si alguien pudiera acceder a nuestro ordenador y a las cookies, podr\u00eda recuperar dicha informaci\u00f3n.<\/p>\n<p>En conclusi\u00f3n, desde <a href=\"https:\/\/medianeeds.es\/\">Media Needs<\/a> definimos las <em>cookies<\/em> como \u00abun mal necesario\u201d que permite una personalizaci\u00f3n total de la navegaci\u00f3n, pero tambi\u00e9n son molestas y, en cierto modo, dejamos en manos de los programadores informaci\u00f3n que en alg\u00fan momento podr\u00eda resultar sensible.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Cualquier usuario de internet ha o\u00eddo el concepto cookies o galletas. Aun as\u00ed,\u00a0la realidad es que en el momento en que una plataforma nos plantea si \u201clas queremos aceptar\u201d, la gran mayor\u00eda lo hace sin plantearse qu\u00e9 implica. En primer lugar, las cookies o galletas son \u201carchivos\u201d que almacenan informaci\u00f3n sobre la navegaci\u00f3n de un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[252],"tags":[],"class_list":["post-15248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cookies: \u00bfqu\u00e9 son? | Media Needs | M\u00e1rketing y Comunicaci\u00f3n<\/title>\n<meta name=\"description\" content=\"Cualquier usuario de internet ha o\u00eddo el concepto de cookies, \u00bfpero a qu\u00e9 nos exponemos realmente en el momento de aceptarlas?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/medianeeds.es\/es\/que-son-las-cookies\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cookies: \u00bfqu\u00e9 son? 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