{"id":15041,"date":"2020-04-14T10:14:42","date_gmt":"2020-04-14T10:14:42","guid":{"rendered":"https:\/\/medianeeds.es\/?p=15041"},"modified":"2020-04-14T10:16:32","modified_gmt":"2020-04-14T10:16:32","slug":"reinventando-la-reputacion-de-las-marcas","status":"publish","type":"post","link":"https:\/\/medianeeds.es\/es\/reinventando-la-reputacion-de-las-marcas\/","title":{"rendered":"Reinventando la reputaci\u00f3n de las marcas"},"content":{"rendered":"<p class=\"p1\">En mayor o menor medida, todas las empresas est\u00e1n sufriendo las consecuencias de la llegada del coronavirus. De este modo, cada una dentro del sector al que pertenecen han tenido que ingeni\u00e1rselas e impulsar iniciativas para darse voz y no caer en el olvido durante este tiempo. Frente a esta tesitura, <strong>las marcas se han encontrado en un camino con dos salidas:<\/strong> no invertir en m\u00e1rketing digital y hacer desaparecer temporalmente su reputaci\u00f3n online, o bien destinar parte de su tiempo e inversi\u00f3n en hacer crecer su presencia virtual.<br \/>\nDe esta manera, haremos un breve repaso de las circunstancias actuales, y explicaremos <strong>c\u00f3mo se est\u00e1 reinventando la reputaci\u00f3n de las marcas durante estos d\u00edas y por qu\u00e9.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\">En primer lugar, uno de los pocos canales que nos ofrece una conectividad constante y no presencial es Internet. Ahora m\u00e1s que nunca la vida contin\u00faa su camino en \u00abformato virtual\u00bb, ya que nunca antes se hab\u00edan registrado estos niveles de tr\u00e1fico online. Seg\u00fan datos proporcionados por Nokia, el consumo de internet se ha disparado hasta un 80% solo en Europa.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\">En segundo lugar, los expertos en comunicaci\u00f3n consideran de vital importancia que las empresas aporten su granito de arena mostrando su apoyo a los usuarios. Algunas empresas deciden disminuir o cancelar su inversi\u00f3n en publicidad digital debido a la masiva ca\u00edda de sus ingresos, hecho que conlleva en muchos casos un gran error.<\/p>\n<p>&nbsp;<\/p>\n<h5 class=\"p1\"><strong>\u00bfPor qu\u00e9? Cuando un negocio paraliza su presencia online, a su vez est\u00e1 dejando un gran espacio vac\u00edo que puede ser ocupado por el resto de competidores, hecho que puede perjudicar mucho m\u00e1s el negocio.<\/strong><\/h5>\n<p>&nbsp;<\/p>\n<p>En tercer lugar, la necesidad de mostrar empat\u00eda y valor humano es otra de las prioridades a considerar. Esto se ha reflejado en la actuaci\u00f3n de compa\u00f1\u00edas como Seat, que se ha dedicado a la fabricaci\u00f3n de respiradores, o Naturgy, que ha suministrado gas de forma gratuita al recinto IFEMA, el hospital adaptado m\u00e1s grande de Espa\u00f1a.<\/p>\n<p>Otras han decidido jugar con la imagen corporativa de su marca para transmitir valores solidarios y cercanos. Algunos ejemplos son <a href=\"https:\/\/www.merca20.com\/coca-cola-activa-campana-contra-coronavirus-y-asi-luce-su-logo\/\">Coca-Cola<\/a> o Audi, las cuales han jugado con sus logotipos para hacer referencia a las medidas de prevenci\u00f3n contra el CoVid-19.<\/p>\n<p>&nbsp;<\/p>\n<p>El CoVid-19 est\u00e1 pasando factura a cada una de las industrias, peque\u00f1os comercios, familias e individuos. Ante este panorama de incertidumbre y desconocimiento, desde Media Needs <strong>os animamos a aprovechar la gran presencia online de los usuarios para daros a conocer<\/strong> y dar voz a los valores que fomentan vuestro negocio. \u00a1Cont\u00e1ctanos y hazlo realidad!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En mayor o menor medida, todas las empresas est\u00e1n sufriendo las consecuencias de la llegada del coronavirus. De este modo, cada una dentro del sector al que pertenecen han tenido que ingeni\u00e1rselas e impulsar iniciativas para darse voz y no caer en el olvido durante este tiempo. Frente a esta tesitura, las marcas se han [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15036,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[188,249,291,252,23],"tags":[],"class_list":["post-15041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-es-4","category-destacados","category-destacats-es","category-noticias","category-noticies-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reinventando la reputaci\u00f3n de las marcas: CoVid-19 | Blog | Media Needs<\/title>\n<meta name=\"description\" content=\"\u00bfC\u00f3mo se est\u00e1 reinventando la reputaci\u00f3n de las marcas durante el confinamiento y por qu\u00e9? 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