{"id":14623,"date":"2020-01-15T08:25:50","date_gmt":"2020-01-15T08:25:50","guid":{"rendered":"https:\/\/medianeeds.es\/que-samaga-darrere-dun-like-2\/"},"modified":"2020-03-25T22:12:40","modified_gmt":"2020-03-25T22:12:40","slug":"que-samaga-darrere-dun-like-2","status":"publish","type":"post","link":"https:\/\/medianeeds.es\/es\/que-samaga-darrere-dun-like-2\/","title":{"rendered":"\u00bfQU\u00c9 SE ESCONDE DETR\u00c1S DE UN LIKE?"},"content":{"rendered":"<p>Todo el mundo sabe qu\u00e9 es \u201cdar like\u201d, de hecho es un acto tan cotidiano hoy en d\u00eda como podr\u00eda ser lavarse los dientes o beber agua. Ciertamente, la gente vive conectada y lo hace muchas veces para obtener la aprobaci\u00f3n, el \u201clike\u201d de los dem\u00e1s. Pero, \u00bfqu\u00e9 se esconde realmente detr\u00e1s de un like?<\/p>\n<p>Sabemos qu\u00e9 es, \u00bfpero os hab\u00e9is preguntado alguna vez el por qu\u00e9 lo hacemos? \u00bfQu\u00e9 nos mueve a dar like a una foto y no a otra? \u00bfDetr\u00e1s del like se esconde solo un \u201cme gusta esto concreto\u201d? \u00bfO es una forma de construir la propia identidad y formar parte de un colectivo?<\/p>\n<p>Ahora que el mundo de las redes est\u00e1 tan explotado, se han hecho varios estudios que demuestran que lo que m\u00e1s funciona dentro de las redes son las emociones, positivas o negativas, pero sobretodo intensas. Es decir, es mucho mejor la euforia que la calma.<\/p>\n<p>As\u00ed es como, con esta premisa, trabajan muchas marcas, medios o influencers; buscan ser virales, y conseguirlo es algo complicado cuando el usuario ha desarrollado algo parecido a una ceguera selectiva. Esto significa que, de forma sistem\u00e1tica y a causa de la sobreexposici\u00f3n a anuncios, es capaz de ignorarlos. Es por eso que hoy d\u00eda solo funciona la emoci\u00f3n.<\/p>\n<h5>De aqu\u00ed surge el concepto de<strong> \u201c<a href=\"https:\/\/mglobalmarketing.es\/blog\/neuromarketing-en-la-mente-del-consumidor-1\/\">neuromarketing<\/a>\u201d<\/strong> o <strong>\u201cneurociencia del consumidor\u201d. <\/strong><\/h5>\n<p>Su objetivo: desentra\u00f1ar los mecanismos por los cuales los humanos prestamos atenci\u00f3n. \u00bfY c\u00f3mo? Analizando detalles tan minuciosos como la posici\u00f3n de los ojos, los est\u00edmulos de la piel o el sudor. De esta forma se han podido extraer conclusiones como que en internet se lee de manera r\u00e1pida y superficial, que somos capaces de hacer clic a un anuncio en 0,1 segundos o que nos sentimos m\u00e1s atra\u00eddos por rostros humanos, destacando las miradas y las bocas.<\/p>\n<p>En definitiva, est\u00e1 claro que son muchos los est\u00edmulos que recibimos en internet. Teniendo tambi\u00e9n en cuenta que nuestra atenci\u00f3n es limitada, aunque a d\u00eda de hoy se busque captar nuestra atenci\u00f3n mediante las emociones, \u00bfqui\u00e9n sabe con qu\u00e9 anzuelo conseguir\u00e1n atraparnos ma\u00f1ana?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Todo el mundo sabe qu\u00e9 es \u201cdar like\u201d, de hecho es un acto tan cotidiano hoy en d\u00eda como podr\u00eda ser lavarse los dientes o beber agua. Ciertamente, la gente vive conectada y lo hace muchas veces para obtener la aprobaci\u00f3n, el \u201clike\u201d de los dem\u00e1s. Pero, \u00bfqu\u00e9 se esconde realmente detr\u00e1s de un like? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14615,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[249,291,252,23],"tags":[],"class_list":["post-14623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacados","category-destacats-es","category-noticias","category-noticies-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 se esconde detr\u00e1s de un like? | Blog | MediaNeeds<\/title>\n<meta name=\"description\" content=\"\u00bfTe has preguntado alguna vez qu\u00e9 se esconde detr\u00e1s de un like? 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