{"id":14311,"date":"2019-12-23T10:00:44","date_gmt":"2019-12-23T10:00:44","guid":{"rendered":"https:\/\/medianeeds.es\/?p=14311"},"modified":"2019-12-11T16:10:01","modified_gmt":"2019-12-11T16:10:01","slug":"branding-de-2020","status":"publish","type":"post","link":"https:\/\/medianeeds.es\/es\/branding-de-2020\/","title":{"rendered":"Branding de 2020"},"content":{"rendered":"<p>En el blog de hoy venimos a hablaros de las 10 <a href=\"https:\/\/medianeeds.es\/es\/el-futuro-del-marketing-digital\/\">tendencias<\/a> que parece que marcar\u00e1n el futuro del Branding de 2020.<\/p>\n<p>Para los ne\u00f3fitos, especificar que el Branding corresponde a la parte de creaci\u00f3n y construcci\u00f3n de una marca, mediante este proceso se confecciona una identidad que ser\u00e1 la responsable de influir en su valor tanto para el cliente, como para la misma empresa.<\/p>\n<p>Ci\u00f1\u00e9ndonos a la teor\u00eda, queda claro que el Branding requiere cierta flexibilidad y capacidad de adaptaci\u00f3n a los tiempos y a las circunstancias, de hecho, esta es una de las bases que requiere una buena estrategia de Branding, estar al d\u00eda y conforme a las tendencias.<\/p>\n<p>As\u00ed pues, empezamos a nombrar estas 10 tendencias que parece que llegan con fuerza en el mundo del marketing este pr\u00f3ximo a\u00f1o:<\/p>\n<ul>\n<li>Antiblanding:<\/li>\n<\/ul>\n<p>Muchas marcas han renunciado durante tiempos a elementos genuinos de su identidad para integrarse en un conjunto, esto se conoce como Blanding. Un ejemplo claro fue Zara, que despu\u00e9s de muchos a\u00f1os con un logo bastante simple, viendo que el resto de marcas optaban por un dise\u00f1o parecido, ha decidido cambiar el logo y apartarse de la corriente del Blanding.<\/p>\n<ul>\n<li>De la sostenibilidad a la eficiencia:<\/li>\n<\/ul>\n<p>No hay que decir que nos encontramos en unos d\u00edas en que la sostenibilidad y la eficiencia se han convertido en un valor tan importante como imprescindible dentro de la presencia de una marca, todo el que salga de este marco est\u00e1 condenado al fracaso.<\/p>\n<ul>\n<li>Potenciar valores de marca:<\/li>\n<\/ul>\n<p>Las empresas tienen que ofrecer mucho m\u00e1s, dar un valor que los posicione por encima de la misma marca.<\/p>\n<ul>\n<li>El posicionamiento por debajo del relato:<\/li>\n<\/ul>\n<p>Las marcas se centran en proporcionar una experiencia al usuario y no tanto en la venta directa.<\/p>\n<ul>\n<li>Sin logo:<\/li>\n<\/ul>\n<p>Muchas marcas han empezado a seguir la tendencia de Doritos, que ha dejado de lado el logo, manteniendo la paleta de colores y el icono triangular, con intenci\u00f3n de potenciar la marca de una manera ingeniosa y diferente sin necesidad de nombrarla.<\/p>\n<ul>\n<li>Personalizaci\u00f3n:<\/li>\n<\/ul>\n<p>Plataformas como Netflix o Spotify ofrecen listas que \u00abte podr\u00edan interesar\u00bb, lo hacen analizando los gustos del consumidor, de este modo consiguen encajar con el usuario.<\/p>\n<ul>\n<li>Conseguir relevancia:<\/li>\n<\/ul>\n<p>Las marcas ya no quieren ser \u00abalgo interesate\u00bb para todo el mundo, sino ser \u00abtodo\u00bb para alguien. Buscan a un consumidor concreto y lo exprimen al m\u00e1ximo.<\/p>\n<ul>\n<li>Las marcas tienen que tener voz:<\/li>\n<\/ul>\n<p>En definitiva, tienen que transmitir, decir, conectar, ofrecer experiencias reales y tangibles para el consumidor.<\/p>\n<ul>\n<li>Push con el advertaiment:<\/li>\n<\/ul>\n<p>Las marcas quieren ir m\u00e1s all\u00e1 y conseguir sus objetivos de manera m\u00e1s relevante, fusionar el entretenimiento con la publicidad.<\/p>\n<p>En Media Needs nos hemos avanzado al 2020, poniendo en practica muchas de estas nuevas tendencias. \u00bfY a vosotros, qu\u00e9 os ha parecido todo el que nos llega este 2020?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el blog de hoy venimos a hablaros de las 10 tendencias que parece que marcar\u00e1n el futuro del Branding de 2020. Para los ne\u00f3fitos, especificar que el Branding corresponde a la parte de creaci\u00f3n y construcci\u00f3n de una marca, mediante este proceso se confecciona una identidad que ser\u00e1 la responsable de influir en su [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[249,252,23,243],"tags":[],"class_list":["post-14311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacados","category-noticias","category-noticies-es","category-xarxa-social-es-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding de 2020 - M\u00e0rketing Reus | Media Needs Reus | Ag\u00e8ncia de publicitat Reus<\/title>\n<meta name=\"description\" content=\"Venimos a hablaros de las 10 tendencias que parece que marcar\u00e1n el futuro del branding. \u00bfPreparados para sorprenderos con ellas?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/medianeeds.es\/es\/branding-de-2020\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding de 2020 - M\u00e0rketing Reus | Media Needs Reus | Ag\u00e8ncia de publicitat Reus\" \/>\n<meta property=\"og:description\" content=\"Venimos a hablaros de las 10 tendencias que parece que marcar\u00e1n el futuro del branding. \u00bfPreparados para sorprenderos con ellas?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/medianeeds.es\/es\/branding-de-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"M\u00e0rketing Reus | Media Needs Reus | Ag\u00e8ncia de publicitat Reus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/medianeeds.es\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-23T10:00:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/medianeeds.es\/wp-content\/uploads\/2019\/12\/blog-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Medianeeds\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Medianeeds\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/medianeeds.es\\\/es\\\/branding-de-2020\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/medianeeds.es\\\/es\\\/branding-de-2020\\\/\"},\"author\":{\"name\":\"Medianeeds\",\"@id\":\"https:\\\/\\\/medianeeds.es\\\/#\\\/schema\\\/person\\\/6a6f2f17f283df3eeb0946feebd2af79\"},\"headline\":\"Branding de 2020\",\"datePublished\":\"2019-12-23T10:00:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/medianeeds.es\\\/es\\\/branding-de-2020\\\/\"},\"wordCount\":484,\"publisher\":{\"@id\":\"https:\\\/\\\/medianeeds.es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/medianeeds.es\\\/es\\\/branding-de-2020\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/medianeeds.es\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/blog-1.jpg\",\"articleSection\":[\"Destacados\",\"Noticias\",\"Not\u00edcies\",\"Xarxa Social\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/medianeeds.es\\\/es\\\/branding-de-2020\\\/\",\"url\":\"https:\\\/\\\/medianeeds.es\\\/es\\\/branding-de-2020\\\/\",\"name\":\"Branding de 2020 - 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