{"id":14229,"date":"2019-10-04T11:28:01","date_gmt":"2019-10-04T11:28:01","guid":{"rendered":"https:\/\/medianeeds.es\/?p=14229"},"modified":"2019-10-04T11:28:01","modified_gmt":"2019-10-04T11:28:01","slug":"tendencias-actuales-del-branding","status":"publish","type":"post","link":"https:\/\/medianeeds.es\/es\/tendencias-actuales-del-branding\/","title":{"rendered":"TENDENCIAS ACTUALES DEL BRANDING"},"content":{"rendered":"<p>En los \u00faltimos meses muchas marcas con un largo recorrido e identidades muy reconocibles se han decidido por un rebranding, presentando nuevas versiones de su marca. La \u00faltima marca reconocida que lo ha hecho ha sido Volkswagen.<\/p>\n<p><strong>Por qu\u00e9 redise\u00f1ar su logotipo puede ser una buena idea?<\/strong><\/p>\n<p>A veces dar un aire m\u00e1s actual a nuestro logotipo puede ayudarnos a transmitir lo que queremos. Tambi\u00e9n nos sirve para transmitir una idea o concepto diferente de lo que hab\u00edamos transmitido hasta ahora y aprovechar un cambio en la forma de trabajar o hacer crecer un producto.<\/p>\n<p>Que el cambio sea m\u00e1s dr\u00e1stico o menos, depender\u00e1 de c\u00f3mo de alejados estemos nuestro posicionamiento, se pueden dar entonces dos opciones:<\/p>\n<p>&#8211; Seguir la misma l\u00ednea del logo, realizando mejoras.<br \/>\n&#8211; Desarrollar un nuevo dise\u00f1o de identidad, adapt\u00e1ndolo a la nueva visi\u00f3n corporativa.<\/p>\n<p>Algunas de las grandes marcas que han realizado modificaciones a sus logotipos durante su recorrido han sido:<\/p>\n<ul>\n<li>Apple<\/li>\n<li>Starbucks<\/li>\n<li>Pepsi<\/li>\n<li>Google<\/li>\n<li>Ford<\/li>\n<li>Burguer king<\/li>\n<li>Coca-Cola<\/li>\n<li>Instagram<\/li>\n<li>Volkswagen<\/li>\n<\/ul>\n<p>Entre otros.<\/p>\n<p>En el caso de Volkswagen, han seguido la tendencia actual, han creado una imagen plana en dos dimensiones haci\u00e9ndola m\u00e1s moderna y minimalista. Tambi\u00e9n han tenido en cuenta la flexibilidad de la marca en el entorno digital<\/p>\n<p><span style=\"color: #800080;\"><strong>S<span style=\"color: #800080;\">i<\/span> crees que tu marca necesita un rebranding, no dudes en ponerte en contacto con nosotros para que te asesoremos en un aspecto tan importante como es la imagen de tu empresa.<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En los \u00faltimos meses muchas marcas con un largo recorrido e identidades muy reconocibles se han decidido por un rebranding, presentando nuevas versiones de su marca. La \u00faltima marca reconocida que lo ha hecho ha sido Volkswagen. Por qu\u00e9 redise\u00f1ar su logotipo puede ser una buena idea? A veces dar un aire m\u00e1s actual a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-14229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TENDENCIAS ACTUALES DEL BRANDING - M\u00e0rketing Reus | Media Needs Reus | Ag\u00e8ncia de publicitat Reus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/medianeeds.es\/es\/tendencias-actuales-del-branding\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TENDENCIAS ACTUALES DEL BRANDING - M\u00e0rketing Reus | Media Needs Reus | Ag\u00e8ncia de publicitat Reus\" \/>\n<meta property=\"og:description\" content=\"En los \u00faltimos meses muchas marcas con un largo recorrido e identidades muy reconocibles se han decidido por un rebranding, presentando nuevas versiones de su marca. 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