{"id":10565,"date":"2018-08-07T12:06:13","date_gmt":"2018-08-07T12:06:13","guid":{"rendered":"https:\/\/medianeeds.es\/\/lempatia-una-preocupacio-constant-per-les-empreses\/"},"modified":"2018-08-31T08:44:34","modified_gmt":"2018-08-31T08:44:34","slug":"lempatia-una-preocupacio-constant-per-les-empreses","status":"publish","type":"post","link":"https:\/\/medianeeds.es\/es\/lempatia-una-preocupacio-constant-per-les-empreses\/","title":{"rendered":"La empat\u00eda, una preocupaci\u00f3n constante para las empresas"},"content":{"rendered":"<p style=\"text-align: justify;\">Cada cierto tiempo un concepto se pone de moda y se convierte en la nueva obsesi\u00f3n de las marcas. Ahora, la empat\u00eda es la nueva palabra de moda y es el nuevo elemento con el que todos empiezan a jugar. Tal y como apunta un an\u00e1lisis de ADAGE, un directivo del sector, la empat\u00eda se ha convertido en la palabra de moda en el mundo del marketing durante el 2017. Los \u00faltimos movimientos publicitarios virales han potenciado mucho mas la empat\u00eda en sus campa\u00f1as. De hecho, los consumidores buscan una relaci\u00f3n cada vez mas especial con las marcas y quieren que est\u00e9n cada vez mas pr\u00f3ximas a ellos. Quieren sentirse pr\u00f3ximos a las marcas. En definitiva, quieren que las marcas sean mas emp\u00e1ticas con sus problemas, alegr\u00edas y con su d\u00eda a d\u00eda.<\/p>\n<p style=\"text-align: justify;\">No es sorprendente que las marcas hayan detectado esta necesidad y, por eso, tengan mucha mas cura a la hora de tratar el tema. Hace falta decir que la empat\u00eda es muy susceptible ya que pretende conectar directamente con las personas y puede dar resultados excelentes pero tambi\u00e9n nefastos.<\/p>\n<p style=\"text-align: justify;\">Una vez las marcas tienen la empat\u00eda del cliente, hace falta mantenerla pero, c\u00f3mo lo consiguen? Las marcas han de realizar acciones y motivar a los clientes para generar este sentimiento. En realidad, una vez llegados a este punto, a lo mejor la marca ha de empezar a pensar como una persona y no tanto como empresa o marca. Tiene que ponerse a la piel del consumidor.<\/p>\n<p style=\"text-align: justify;\">Finalmente, las marcas no han de confiar y tienen que evitar pensar que la empat\u00eda es una especie de elemento m\u00e1gico en el que cabe cualquier cosa y que todo se puede solucionar. Como suele pasar, la empat\u00eda es una tendencia, pero no va a pasar mucho tiempo hasta que aparezcan muchas otras m\u00e1s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada cierto tiempo un concepto se pone de moda y se convierte en la nueva obsesi\u00f3n de las marcas. Ahora, la empat\u00eda es la nueva palabra de moda y es el nuevo elemento con el que todos empiezan a jugar. Tal y como apunta un an\u00e1lisis de ADAGE, un directivo del sector, la empat\u00eda se [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10560,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[249,252],"tags":[246,247],"class_list":["post-10565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacados","category-noticias","tag-empatia-es","tag-empreses-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La empat\u00eda, una preocupaci\u00f3n constante para las empresas - Media Needs Reus<\/title>\n<meta name=\"description\" content=\"Cada cert temps, un concepte es posa de moda i es converteix en la nova i recorrent obsessi\u00f3 de les marques. 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