{"id":10538,"date":"2017-08-09T10:35:32","date_gmt":"2017-08-09T10:35:32","guid":{"rendered":"https:\/\/medianeeds.es\/\/mail-marqueting-reupunta\/"},"modified":"2018-08-31T09:04:23","modified_gmt":"2018-08-31T09:04:23","slug":"mail-marqueting-reupunta","status":"publish","type":"post","link":"https:\/\/medianeeds.es\/es\/mail-marqueting-reupunta\/","title":{"rendered":"El mail m\u00e0rqueting repunta"},"content":{"rendered":"<p style=\"text-align: justify;\">Uno de los debates abiertos del sector del m\u00e1rqueting y la comunicaci\u00f3n corporativa es el que gira alrededor del email marqueting despu\u00e9s de la aparici\u00f3n de las redes sociales y la mensajer\u00eda instant\u00e1nea. La sensaci\u00f3n general es que los usuarios cada vez destinan mas tiempo a estos recursos por el contrario de las newsletters. Pero, realmente esto es as\u00ed?<\/p>\n<p style=\"text-align: justify;\">Los movimientos de mercado y los \u00faltimos estudios demuestran que la tendencia del mail marqueting vuelve a repuntar porque es la \u00fanica manera que tienen las marcas de controlas las conversaciones teniendo en cuenta que las redes sociales cada vez complican mas este seguimiento. En la misma l\u00ednea, muchos medios de comunicaci\u00f3n est\u00e1n empezando a crear newsletters para tener informada a su audiencia y poder establecer un cierto feedback. Los usuarios, contra pron\u00f3stico, est\u00e1n entusiasmados con este herramienta y destinan cada vez mas tiempo haciendo subir el minutage de las visitas.<\/p>\n<p style=\"text-align: justify;\">Un estudio de la compa\u00f1\u00eda Litmus hecho sobre miles de millones de mails expone que desde el a\u00f1o 2011 se ha pasado de los 10,4 segundos de atenci\u00f3n a los 11,1 recogidos en los \u00faltimos datos del 2016. Este cambio supone un aumento del 7% sobre el tiempo de visita. Tambi\u00e9n han aumentado la cantidad de publicaciones, ya que el nombre de usuarios que recibe una newsletter y directamente la borra ha ca\u00eddo gracias a los nuevos soportes de lectura que han llegado los \u00faltimos tiempos.<\/p>\n<p style=\"text-align: justify;\">El mayor de los dispositivos m\u00f3viles ha hecho que los correos electr\u00f3nicos se lean des del mismo aparato y que por tanto sea una acci\u00f3n que se pueda realizar desde cualquier lugar. Los usuarios est\u00e1n mas atentos al gestor del correo del m\u00f3vil que no al del ordenador. Seg\u00fan datos de los estudios mas recientes, la cantidad total de mails que se abren des del m\u00f3vil ha pasado del 20% el 2011 al 55% en la actualidad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uno de los debates abiertos del sector del m\u00e1rqueting y la comunicaci\u00f3n corporativa es el que gira alrededor del email marqueting despu\u00e9s de la aparici\u00f3n de las redes sociales y la mensajer\u00eda instant\u00e1nea. La sensaci\u00f3n general es que los usuarios cada vez destinan mas tiempo a estos recursos por el contrario de las newsletters. Pero, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10537,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[280,252],"tags":[24,242],"class_list":["post-10538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-noticias","tag-empresa-es","tag-mail-marketing-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El mail m\u00e0rqueting repunta - Media Needs Reus Comunicaci\u00f3 i Publicitat<\/title>\n<meta name=\"description\" content=\"La sensaci\u00f3 general \u00e9s que els usuaris cada vegada destinen m\u00e9s temps a aquests recursos en detriment de les newsletters.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/medianeeds.es\/es\/mail-marqueting-reupunta\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El mail m\u00e0rqueting repunta - 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