{"id":10529,"date":"2017-07-31T11:13:55","date_gmt":"2017-07-31T11:13:55","guid":{"rendered":"https:\/\/medianeeds.es\/\/youtube-se-suma-la-batalla-les-audiencies\/"},"modified":"2018-08-31T09:04:30","modified_gmt":"2018-08-31T09:04:30","slug":"youtube-se-suma-la-batalla-les-audiencies","status":"publish","type":"post","link":"https:\/\/medianeeds.es\/es\/youtube-se-suma-la-batalla-les-audiencies\/","title":{"rendered":"Youtube se suma a la batalla de les audiencias"},"content":{"rendered":"<p style=\"text-align: justify;\">La empresa americana Nielsen empezar\u00e1 a consideras los datos de audiencia en Youtube al global del share conseguido en los diferentes canales de televisi\u00f3n. La platadorma Hulu es la otra escogida para complementar los resultados. Con el cambio de habitos de consumo de los espectadores y la llegada de las televisiones inteligentes, las plataformas de videos de internet se han covnertido en elementos indispensables en el dia a dia de la gente.<\/p>\n<p style=\"text-align: justify;\">La visualizaci\u00f3n de v\u00eddeos a trav\u00e9s de estas plataformas supone en los ESSUU un coste mas bajo que la televisi\u00f3n por vable, de manera que muchos espectadores estan cambiando sus h\u00e1bitos. Al Estado Espa\u00f1ol a\u00fan no se ha puesto en marcha esta iniciativa por parte de las empresas del EGM pero su llegada supondr\u00eda el ultimo escal\u00f3n de modernizaci\u00f3n del sector de medici\u00f3n de audiencias.<\/p>\n<p style=\"text-align: justify;\">El nuevo canvio, pero, solo medir\u00e1 las conexiones de los usuarios que accedan a esras p\u00e1ginas con packs de pagamento. De esta manera, se abrir\u00e1n las puertas a nuevas competencias con otras empresas de este sector como por ejemplo Neflix o HBO.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La empresa americana Nielsen empezar\u00e1 a consideras los datos de audiencia en Youtube al global del share conseguido en los diferentes canales de televisi\u00f3n. La platadorma Hulu es la otra escogida para complementar los resultados. Con el cambio de habitos de consumo de los espectadores y la llegada de las televisiones inteligentes, las plataformas de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10530,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[252],"tags":[],"class_list":["post-10529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Youtube se suma a la batalla de les audiencias - M\u00e0rketing Reus | Media Needs Reus | Ag\u00e8ncia de publicitat Reus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/medianeeds.es\/es\/youtube-se-suma-la-batalla-les-audiencies\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Youtube se suma a la batalla de les audiencias - M\u00e0rketing Reus | Media Needs Reus | Ag\u00e8ncia de publicitat Reus\" \/>\n<meta property=\"og:description\" content=\"La empresa americana Nielsen empezar\u00e1 a consideras los datos de audiencia en Youtube al global del share conseguido en los diferentes canales de televisi\u00f3n. La platadorma Hulu es la otra escogida para complementar los resultados. Con el cambio de habitos de consumo de los espectadores y la llegada de las televisiones inteligentes, las plataformas de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/medianeeds.es\/es\/youtube-se-suma-la-batalla-les-audiencies\/\" \/>\n<meta property=\"og:site_name\" content=\"M\u00e0rketing Reus | Media Needs Reus | Ag\u00e8ncia de publicitat Reus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/medianeeds.es\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-31T11:13:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-31T09:04:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/medianeeds.es\/wp-content\/uploads\/2017\/07\/WHATSAPP-AUDIECIAS-1024x684.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"684\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Medianeeds\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Medianeeds\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/medianeeds.es\\\/es\\\/youtube-se-suma-la-batalla-les-audiencies\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/medianeeds.es\\\/es\\\/youtube-se-suma-la-batalla-les-audiencies\\\/\"},\"author\":{\"name\":\"Medianeeds\",\"@id\":\"https:\\\/\\\/medianeeds.es\\\/#\\\/schema\\\/person\\\/6a6f2f17f283df3eeb0946feebd2af79\"},\"headline\":\"Youtube se suma a la batalla de les audiencias\",\"datePublished\":\"2017-07-31T11:13:55+00:00\",\"dateModified\":\"2018-08-31T09:04:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/medianeeds.es\\\/es\\\/youtube-se-suma-la-batalla-les-audiencies\\\/\"},\"wordCount\":202,\"publisher\":{\"@id\":\"https:\\\/\\\/medianeeds.es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/medianeeds.es\\\/es\\\/youtube-se-suma-la-batalla-les-audiencies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/medianeeds.es\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/WHATSAPP-AUDIECIAS.jpg\",\"articleSection\":[\"Noticias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/medianeeds.es\\\/es\\\/youtube-se-suma-la-batalla-les-audiencies\\\/\",\"url\":\"https:\\\/\\\/medianeeds.es\\\/es\\\/youtube-se-suma-la-batalla-les-audiencies\\\/\",\"name\":\"Youtube se suma a la batalla de les audiencias - M\u00e0rketing Reus | Media Needs Reus | Ag\u00e8ncia de publicitat Reus\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/medianeeds.es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/medianeeds.es\\\/es\\\/youtube-se-suma-la-batalla-les-audiencies\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/medianeeds.es\\\/es\\\/youtube-se-suma-la-batalla-les-audiencies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/medianeeds.es\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/WHATSAPP-AUDIECIAS.jpg\",\"datePublished\":\"2017-07-31T11:13:55+00:00\",\"dateModified\":\"2018-08-31T09:04:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/medianeeds.es\\\/es\\\/youtube-se-suma-la-batalla-les-audiencies\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/medianeeds.es\\\/es\\\/youtube-se-suma-la-batalla-les-audiencies\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/medianeeds.es\\\/es\\\/youtube-se-suma-la-batalla-les-audiencies\\\/#primaryimage\",\"url\":\"https:\\\/\\\/medianeeds.es\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/WHATSAPP-AUDIECIAS.jpg\",\"contentUrl\":\"https:\\\/\\\/medianeeds.es\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/WHATSAPP-AUDIECIAS.jpg\",\"width\":6016,\"height\":4016,\"caption\":\"man holding a tv cable remote control, watching tv. 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